Internet demands Snoop Dogg and Master P's cereal brand hit the shelves after rappers sue Walmart

LOS ANGELES, CALIFORNIA: Rappers Snoop Dogg and Master P have initiated legal proceedings against retail giant Walmart and cereal manufacturer Post Foods.

The duo alleges that their brand, Snoop Cereal, has been unjustly prevented from reaching its consumer base.

The complaint, as obtained by Page Six, reveals that the rappers founded Broadus Foods in 2022 with the aim of fostering opportunities for minority-owned food products.

They contend that Post Foods, a company known for its popular cereal brands like Pebbles, Raisin Bran, and Honeycomb, had initially proposed to purchase their cereal brand outright.

However, they later reportedly agreed to assist in getting Snoop Cereal onto retail shelves, a promise that Snoop Dogg and Master P claim has not been fulfilled. 

Snoop Dogg and Master P take legal action against Walmart and Post Foods over cereal distribution

Snoop, whose birth name is Calvin Broadus Jr, and Master P, legally known as Percy Miller, assert in their lawsuit that their cereal, launched in Walmart in July 2023, was an instant hit.

However, they note that shortly thereafter, customers began voicing their inability to find the brand in stores.

"Many Walmart stores showed online and in the Walmart employee's in-store application that Snoop Cereal was sold out or out of stock. However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their stockrooms that were coded to not be put out on the store shelves," the complaint states.

"Unlike the other Post branded boxes of cereal around them, these Snoop Cereal boxes had been in the stockrooms for months without ever being made available to customers," the complaint reads. 

What did Snoop Dogg and Master P claim in the lawsuit?

In their lawsuit, the rappers assert that Post Foods collaborated with Walmart to "ensure that none of the boxes of Snoop Cereal would ever appear on the store shelves."

The purported actions of these companies led to financial losses, thereby diminishing the profits that were expected to be earned by Snoop and Master P's company from the agreement.

The complaint contends that Snoop Cereal should have been "placed on Walmart's shelves right next to the dozens of other Post branded cereals."

It further argues that the company "was not on board with their goals and dreams and was not on board with treating Snoop Cereal equally as its own brands."

Broadus Foods is pursuing a claim for damages exceeding $50,000 and is calling for a trial by jury.

What did reps of Walmart and Post Foods say?

A representative for Walmart said to Page Six on Thursday, February 8 that the company "values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs."

"Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint," the rep said. 

Simultaneously, Post Consumer Brands stated, "Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business."

"We were equally disappointed that consumer demand did not meet expectations," they added. 

Internet demands Snoop Dogg's Cereal to 'hit the shelves'

The news of the rappers taking legal action against Walmart has swiftly sparked a reaction on the internet.

A user on X said, "Im NGL i never once seen this cereal in any walmart ."

"I didn’t even know they had a cereal brand," wrote another.

"Walmart employees when they get a new batch of Snoop Cereal," trolled a person.

Another person claimed, "I don't understand why it was purchased from the wholesaler and then intentionally not sold. Makes zero sense."

"Yo, if that's for real, then Walmart's gotta chill. Cereal's meant to hit the shelves, not chill in the back. Let the people cop that Snoop Dogg and Master P breakfast goodness," opined another. 

One user shared a video and wrote, "Walmart CEO responding to Snoop and Master P"

One person remarked, "If Walmart doesn’t want to sell the cereal brand, why stocking it at the first place, I’m sure a retailer cannot be forced to stock a particular product if they don’t want to. Why then stock the product and sabotaging the product at the same time."

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.