'It's Trump time': POTUS unveils luxury watch collection for the holidays
Trump Watches commercials are now running regularly on Newsmax pic.twitter.com/AZtES18b04
— Aaron Rupar (@atrupar) October 9, 2025
PALM BEACH, FLORIDA: In a new Newsmax ad reportedly running regularly, President Donald Trump unveiled his 'Fight, Fight, Fight' Trump Watch collection complete with his signature flair and branding.
“Hello, everyone, it’s President Donald J Trump, and it’s Trump time,” he began in one of the clips, holding up a gleaming red-faced timepiece.
“Check out this ‘Red Beauty,’ it’s one of my new watches. Wear it proudly on your wrist and everyone will know exactly what it’s for, who it’s for, who it represents. It’s really going to be something special, it’s for your favorite president," he added.
Trump ended the promo with a call to action, “Get your watch today at GetTrumpWatches.com. These make a great gift. It’s Trump time.”
Trump rolls out watches with his signature flair
The 'Fight, Fight, Fight' collection includes three designs at the moment, blending gold and silver metals with bold, patriotic colorways.
The dials feature 'TRUMP 45-47', a nod to Trump’s presidential legacy and the prices start at $499 for the striking red version and go up to $799 for the all-gold model.
Trump's watch post on Truth 😍
— Arya's List 💫 112 🤍 211 (@Stellar17Arya) December 6, 2024
Trump posted 3 Trump gold watches and a selfie at 7:22pm on 12/5/24. Watches are all at 10:10, with dates 6, 29, 28 (in that order).
The watch with the orange face says Crypto President. Orange=60=Believe.
So what about those dates? pic.twitter.com/Q5b57zIKFr
The collection follows a long tradition of Trump-branded merchandise.
Over the years, Trump has dabbled in an eclectic range of branded ventures from Trump Vodka and Trump Steaks to Trump University, Trump Ice, and most recently, Trump Sneakers.
Each product typically features his trademark blend of luxury, patriotism, and unapologetic self-branding.
Trump's watch company linked with honey and sneaker businesses?
A 2024 CNN report suggests that last year's limited-edition timepieces that bore Trump's name and were touted to be 'Swiss-made' may not been made in Switzerland.
A investigation back then traced TheBestWatchesOnEarth LLC, the company also behind Trump’s new watch line to an office building with a Wyoming mailing address.
The same address has reportedly been used by several other companies, including the LLC behind Trump-licensed sneakers and one called TheBestHoneyOnEarth, which sells male-enhancement products but appears to have no direct ties to the president.
The GetTrumpWatches website currently displays that, "Trump Watches are not designed, manufactured, distributed or sold by Donald J Trump, The Trump Organization or any of their respective affiliates or principals."
It further states, "TheBestWatchesonEarth LLC uses the “Trump” name, image and likeness under a paid license agreement which may be terminated or revoked according to its terms."
This new endeavor marks yet another chapter in his brand’s expansion one timed perfectly for his ongoing campaign trail and holiday season buzz.
