Jason Kelce rocks friendship bracelets as he and wife Kylie attend their first Taylor Swift Eras Tour show in London

WEMBLEY STADIUM, LONDON: Taylor Swift is no stranger to boyfriend Travis Kelce's family. Travis' brother and 'New Heights' podcast co-host, Jason Kelce attended his first Tay concert with his wife Kylie. 

The couple was spotted with Travis, at the first London show as part of The Eras Tour at Wembley Stadium on Friday, June 21, per TMZ. Jason was seen with loaded friendship bracelets, a tradition among Swift's fanbase.

Jason Kelce and wife Kylie attend their first Taylor Swift concert

Before Taylor took the stage at Wembley Stadium, Travis, Jason and Kylie were seen entering the VIP section together. One lucky fan even got Jason to autograph their 'New Heights' podcast hat. 

With a video of the former football star signing a 'New Heights' hat, the X user posted a comment saying, "MY HAT IS SIGNED."

In a follow-up post, footage showed Travis signing her branded cap, too.

The day before the Cannes Lions Festival concert, the Kelces were in Cannes, France.

Photographs and videos of Jason embracing friendship bracelets with Swifties were captured by fans. Alongside Bridgerton actor Nicola Coughlan, who plays Lady Whistledown, were Swift's parents, Scott and Andrea Swift, who were also seen on the ground.

In yet another sweet moment captured on video by a fan at the concert, Jason, 36, is seen walking up to Kylie, 32, and excitedly showing off his new Swiftie friendship bands.

Jason Kelce retired from NFL in March 2024 

Jason who is now planning to become a sports broadcaster reflected on how the 'New Heights' fanbase has changed since Travis officially started dating the 'TTPD' performer in September.

He said, "It’s been fun for me, I have three little girls, so in some ways, the show and everything that’s transpired over the past year, has given reasons for girls to get involved in a sport where previously there wasn’t that much interest."

Jason and Kylie share their four-year-old Wyatt, three-year-old Elliotte, and 15-month-old Bennett.

Jason retired from his NFL back in March, where he even held an emotional press conference. Thank you, Philadelphia," he said. "From the bottom of my heart, thank you for letting me represent this city and allowing me into your homes every Sunday.

"Growing up, it has truly been a privilege. You have all been so good to me and my family. Growing up in Cleveland, I watched all of my favourite athletes leave the city. Hell, my whole team left the city."