Jordon Hudson files 17 bizarre trademarks on BF Bill Belichick's behalf amid backlash over CBS interview

LOS ANGELES, CALIFORNIA: Bill Belichick’s girlfriend Jordon Hudson is making waves again, with a bold power play that could shake up the football coach's public image, as per Whiskey Riff.
After facing flak for cutting off a relationship question during Belichick’s 'CBS Sunday Morning' interview, the 24-year-old has now taken a striking step behind the scenes, hinting she’s not just his partner, but a growing force in his professional life.

She has reportedly filed a series of trademarks on behalf of her boyfriend, including names like Trail of Salty Tears, Chapel Bill, and several others.
Bill Belichick's girlfriend Jordon Hudson files trademarks on his behalf
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According to a report shared on social media by Sports Illustrated, Jordon Hudson, the girlfriend of former Patriots coach Bill Belichick, has filed 17 trademark applications, many of which have raised eyebrows online.
The move appears to mirror branding strategies made famous by Taylor Swift, as Hudson applied a personalized spin to Belichick-related phrases.
In an Instagram post, Sports Illustrated highlighted the bizarre nature of the filings, noting, “Some of the applications include Bill's version of phrases that the Patriots own.”
Among the trademarked terms are "All Time All Belichick Team, All Belichick Team, Belestrator [Bill's Version], Chapel Bill, Chapel Bill [Bill's Version], DD Your Job [Bill's Version], Dynastry [Bill's Version], Ignore the Ndise [Bill's Version], No days off [Bill's Version], peachy Keen and Wonderful, Saving Miss Daisy, The All Time All Belichick Team, The All- Belichick Team, The Belestrator [Bill's Version], The Belichick Way, The Dynasty [Bill's Version], and Trail of Salty Tears."

On Tuesday, April 29, the former cheerleader took to Instagram to share an email written by her 73-year-old partner, in which he expressed his frustration with the media during his promotional tour for his new book titled 'The Art of Winning: Lessons from My Life in Football'.

This followed backlash against Hudson after her strange behavior during Belichick’s 'CBS Sunday Morning' interview with Tony Dokoupil.
When Dokoupil inquired about Belichick’s relationship with Hudson, she reportedly interrupted, saying, “We’re not talking about this.”
NEW: Bill Belichick's 24-year-old girlfriend Jordon Hudson interjects & shuts down a question during the middle of an interview on CBS.
— Collin Rugg (@CollinRugg) April 27, 2025
This is wild.
Hudson reportedly interrupted multiple times.
Interviewer to Belichick: "How did you guys meet?"
Hudson from across the room:… pic.twitter.com/qsVNRBLPGE
Furthermore, it was alleged that she threw a tantrum on set, leading to a 30-minute delay.
Hudson faced criticism from Dave Portnoy, Piers Morgan, and even Megyn Kelly, according to Page Six. Kelly remarked, "If the spouse is going to be anyplace, they’re normally, like, behind, out of sight, from both the interviewer and interviewee, so as to not be a distraction. Not only was she in sight, but she was a constant distraction."
Jordon Hudson faces backlash after filing trademarks on Bill Belichick's behalf

Within a day of Sports Illustrated revealing that Jordon Hudson had filed 17 trademarks linked to Bill Belichick, many social media users took to Instagram to express their surprise at the move and criticize the former cheerleader.
One user expressed shock and asked, "Wtf did i just read?" Another user wrote, "This is so sketchy." One person questioned, "Where are his kids?!! This is not gonna end well 😂." Another added, "This is not going to end well."
One commenter shared, "That interview was weird Bill looked like a deer in headlights. Like some would say blink twice if need help. Just something is off."
Another explained, ""Peachy Keen and Wonderful" just SCREAMS Belichick - really makes sense with his personality and football in general.... She must be great at home to get him to compromise 50+ years of respect and sacrificing his legacy."
One individual asked, "Trail of salty tears is wild if you know what the Trail of Tears really is."
Another added, "Ooo throwing in a "Trail of Tears" reference as an insulting catchphrase? It's almost like a 24 year old with no job or life experience making these decisions is a bad idea.... But whatever."
A social media user remarked, "She doesn’t love him. She wants him to die, so that she can have his house. Bill, like so many men, just doesn’t wanna be alone, and dating a woman his own age, will just remind him that he’s old now. This won’t end well."
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