Kendrick Lamar sparks meme rush with his diabolical grin into camera during Super Bowl LIX performance

NEW ORLEANS, LOUSIANA: Kendrick Lamar's iconic halftime performance at Super Bowl LIX on Sunday, February 9, has gone viral online, especially as he seized the moment to take his rap feud with Drake to its peak. 

The 37-year-old rapper, also known as K Dot, performed at the Caesars Superdome in New Orleans, where the Philadelphia Eagles took on the Kansas City Chiefs. He notably became the first solo hip-hop artist to headline the halftime show at a Super Bowl.

Being introduced on stage by Hollywood veteran Samuel L Jackson dressed as Uncle Sam, Lamar was joined during the show by SZA, DJ Mustard, and tennis icon Serena Williams.

He kicked off with the song 'Squabble Up' from his latest album 'GNX', before moving on to a series of hits such as 'DNA', 'Euphoria', 'Man at the Garden', and 'Peekaboo'.

Kendrick Lamar's viral Super Bowl moment

The moment that most prominently caught the eyes of viewers and became extensively memes was when Kendrick Lamar called out his rap rival Drake in the middle of his performance, staring directly into the camera with a grin on his face. 

Lamar was singing his Grammy award-winning diss track 'Not Like Us' at the time, which refers to accusations about Drake's dating life. The lyrics of the song contain the line, "Say Drake, I hear you like 'em young," which Lamar smirkingly delivered in the Super Bowl arena.

Lamar did censor some words in the song during his Sunday performance, as the original lyrics were far more derogatory of Drake. 

Kendrick Lamar sparks meme fest by calling out Drake on stage

Kendrick Lamar's diabolical delivery of the song dissing Drake was thoroughly enjoyed by the viewers, who flooded the internet with memes on the topic soon afterward. 

"Kendrick really said 'Hey Drake' and smiled like...," wrote a social media user with a gif. 

"Kdot when he said, 'Say Drake...' and looked dead into the camera," stated another.

"Say DRAKE," read one caption.

"He looked directly in the camera and said 'Say Drake'......." added another.

"'SAY, DRAKE!' LMAOOOOOO," one individual wrote.

Similar captions were echoed in other memes as well. 

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