Kourtney Kardashian slammed for launching Ozempic-style weight loss supplement
LOS ANGELES, CALIFORNIA: Kourtney Kardashian has recently launched an herbal supplement called GLP-1 Daily, under her brand Lemme, which claims to "reduce appetite and promote healthy weight loss."
The 45-year-old 'Kardashians' star launched what some are already calling "Ozempic-style" capsules on the company's official Instagram on Thursday, September 12.
However, soon after the launch, Kourtney's latest venture faced severe backlash.
Kourtney Kardashian launches new ‘Ozempic-style' herbal supplement
Kourtney Kardashian's brand Lemme took to Instagram on Thursday and wrote: "Introducing Lemme GLP-1 Daily. A breakthrough innovation in metabolic health, formulated to naturally boost your body’s GLP-1 production, reduce appetite, and promote healthy weight loss."
According to a formal press statement from Lemme, the 'Kardashians' star created the plant-based supplement in response to consumer requests for a GLP-1 solution "without side effects," per Page Six.
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According to the National Library of Medicine, glucagon-like peptide-1 (GLP-1) agonists are a class of drugs used to "treat type 2 diabetes mellitus (T2DM) and obesity."
The organization stated that GLP-1's primary function is to "lower serum glucose levels and thereby manage metabolism." GLP-1 agonists include the diabetes drug Ozempic, which is popular among celebrities for its ability to help them lose weight.
Despite not having FDA approval, Lemme emphasized in a press release that their GLP-1 Daily "does not contain synthetic GLP-1 hormone and is not a GLP-1 agonist drug," compared to prescription-based GLP-1 agonists like Ozempic.
"I’m excited and proud of our cutting-edge formulation that uses both clinically-studied and patented ingredients to increase GLP-1 levels in the body, naturally," the reality star added.
Kourtney Kardashian's new weight loss supplement does not convince experts
Despite the claims, Lauren Harris-Pincus, MS, RDN, told Page Six that one is "unlikely" to get the same results from Kourtney Kardashian's new supplement as from semaglutide.
"No supplement can come close to mimicking the effects of the GLP-1 agonist medications like Ozempic and Wegovy. It’s like the difference between an eye dropper and a garden hose," Harris-Pincus, Dietitian Advisor for Ro told the outlet.
Author of 'Everything Easy Pre-Diabetes Cookbook', Harris-Pincus told the publication that she advises people to look for "supplements that are third-party tested and verified."
"This supplement probably won’t harm most people, except for their wallets," Harris-Pincus said when asked if customers should exercise caution while purchasing Kourtney's capsules.
She added, "There are a plethora of supplements claiming to act like a natural Ozempic and it’s unlikely they will result in any real, sustained weight loss."
According to Harris-Pincus, it's important to think about "permanent diet and lifestyle changes," such as "eating fiber-rich foods that stimulate natural GLP-1 and help keep us full."
According to the registered dietitian nutritionist, it is "unlikely" that a supplement will have a "more significant effect" than a diet heavy in protein and fiber.
Kourtney Kardashian blasted online for launching Ozempic-style weight loss supplement
The 45-year-old reality show star quickly faced a barrage of negative comments online following the launch of her latest herbal weight loss supplement.
One online user took to X (formerly Twitter) to slam Kourtney and wrote, "Yes, you should be pissed off that Kourtney Kardashian is selling "natural appetite suppressants", and no, Lottie Moss isn't the only young woman to overdose on Ozempic (and she won't be the last)."
"I know supplement regulation is the wild wild west but this screams class action lawsuit to me," another skeptic of the new product remarked on X.
Another questioned, "That she would sell it is one thing, but WHO is buying an Ozempic dupe from Kourtney Kardashian?"
"All I can hear is her saying “it’s natural Kim”," quipped another one.
Another added, "Someone who has been relativity thin and hasn't had major weight issues shouldn't pitching weightloss medication. I'm getting more turned off with these celeb spokespersons."
Another user wrote on Instagram, "Shameless money grab," while another added, "Kourtney Kardashian selling natural Ozempic lmao"
Yes, you should be pissed off that Kourtney Kardashian is selling "natural appetite suppressants", and no, Lottie Moss isn't the only young woman to overdose on Ozempic (and she won't be the last).https://t.co/ozv0Dp0jpA
— Ali Pantony (@alipantony) September 13, 2024
i know supplement regulation is the wild wild west but this screams class action lawsuit to me https://t.co/imrFWWL8PC
— brooke (@brookeeeyer) September 12, 2024
That she would sell it is one thing, but WHO is buying an Ozempic dupe from Kourtney Kardashian? https://t.co/YKCqrCDvle
— La Comtesse de Monte Cristo (@elleam07) September 14, 2024
Someone who has been relativity thin and hasn't had major weight issues shouldn't pitching weightloss medication. I'm getting more turned off with these celeb spokespersons.
— La Sombra Negra .... (@MissGraziellaR) September 13, 2024
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