Meghan Markle accused of copying Kate Middleton’s garden swing shot to promote new As Ever products

Meghan Markle stirred controversy after releasing an As Ever promo photo, which fans claimed closely resembled Kate Middleton’s garden swing image
PUBLISHED JUN 22, 2025
Meghan Markle has been accused of copying Kate Middleton once again (Karwai Tang/WireImage, Neil Mockford/GC Images)
Meghan Markle has been accused of copying Kate Middleton once again (Karwai Tang/WireImage, Neil Mockford/GC Images)

LOS ANGELES, CALIFORNIA: Meghan Markle’s latest promotional image for her lifestyle brand As Ever is stirring controversy once again, but not for the products it teases, but for the striking resemblance it bears to an earlier photo of Kate Middleton.

The side-by-side comparisons, quickly circulated online, have reignited accusations that Meghan is mimicking the Princess of Wales.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by @aseverofficial


 

Meghan Markle sparks comparison to Kate Middleton with latest lifestyle brand photo

In the newly released image, Meghan Markle is seen beaming on a garden swing, wearing a flowing yellow puff-sleeve dress, her long brunette hair catching the breeze. The photo, shared with the caption “No more sleeps,” is part of her promotional push for As Ever.

While Meghan has previously used garden settings to showcase her brand, this particular scene drew immediate comparisons online for its familiar composition and mood, reports Daily Mail.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by The Prince and Princess of Wales (@princeandprincessofwales)


 

Observers were quick to point out its resemblance to a 2019 photograph of Kate, who posed on a similar rope swing in a garden she helped design for the Chelsea Flower Show.

That image, which became emblematic of Kate’s “Back to Nature” initiative, is widely considered one of her most memorable and meaningful moments in public life. The similarities between the two shots have reignited debates about Meghan's branding choices and the ongoing comparisons between the two Duchesses.

Meghan Markle’s swing photo sparks copycat claims

BEVERLY HILLS, CALIFORNIA - DECEMBER 04: Meghan Markle attends The Paley Center for Media Hosts Paley Honors Fall Gala Honoring Tyler Perry at Beverly Wilshire, A Four Seasons Hotel on December 04, 2024 in Beverly Hills, California. (Photo by Leon Bennett/FilmMagic)
Meghan Markle attends The Paley Center for Media Hosts Paley Honors Fall Gala Honoring Tyler Perry at Beverly Wilshire, A Four Seasons Hotel on December 04, 2024 in Beverly Hills, California (Leon Bennett/FilmMagic)

Online users and royal watchers didn’t waste time drawing parallels. “She’s clearly channeling the Kate aesthetic,” one user wrote, while another added, “Of course she copied the Princess of Wales. Not an original thought in that pea sized brain of hers.”

Critics accused Meghan of mimicking the Princess of Wales once more, saying, “She has always been a stalker of Catherine since before she met Harry she was talking about Catherine.”

Another user commented, “Sick of Markle copying Princess Catherine, in everything. Hasn't she got a brain.”

One user quipped, “Megain will always be a poor copy of Kate and boy how much she hates that.”

The comments lit up with Princess of Wales supporters rallying behind Kate, saying, “To me, this is more a copy of Catherine 's video released last year after her health battles, Catherine's long flowing cotton dresses.”

One user hit back, “Poor old MeAgain tries so hard to emulate Kate but never even comes close.”

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.

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