Meghan Markle files trademark to sell chicken feed and dog treats via new lifestyle brand American Riviera Orchard

As per sources, Meghan Markle filed documents to trademark her new brand, American Riviera Orchard, for everything from pet food to gardening equipment
PUBLISHED MAR 27, 2024
Meghan Markle launched a new lifestyle brand (Getty Images)
Meghan Markle launched a new lifestyle brand (Getty Images)

MONTECITO, CALIFORNIA: Meghan Markle is exploring fresh business opportunities as she introduced a new lifestyle brand, American Riviera Orchard, which was announced on the company's official Instagram account.

The bio of the account reads, "by Meghan, The Duchess of Sussex⁣⁣⁣," while its description states that the business was "established" in 2024.

Meghan Markle's new business venture is named American Riviera Orchard (americanriviera.com)
Meghan Markle's new business venture is named American Riviera Orchard (americanriviera.com)

Meghan Markle might sell pet food through new business venture

The Instagram account also provided a link to the website, americanriviera.com. As of now, both the social media account and the website remain in the preliminary stage.

What stands out is the emblem consisting of the company's name written in gold and mentions Montecito, where the Duke and Duchess currently reside. 

American Riviera Orchard is expected to sell a wide range of home goods, such as edible treats like jellies, jams, and spreads, as well as tableware staples like table linens and drinkware.

However, many were surprised by the fact that chicken and dog food might be included in the wide range of products. 

Meghan Markle (Photo by Toby Melville - WPA Pool/Getty Images)
Meghan Markle launched a lifestyle brand that is expected to sell everything from cookbooks to chicken feed (Getty Images)

As Meghan lodged papers to trademark the initials of her new enterprise American Riviera Orchard, she is also said to have filed documents to sell chicken feed and other pet food items, according to the US Sun.

The publication claims the brand has trademarked ARO for "Pet food; Edible pet treats; Bird seed." 

Meghan has also applied to trademark the company name for pet feeding mats, clothes, cookbooks, and gardening equipment.

Notably, Kate Middleton's brother, James Middleton, owns a dog food brand called James & Ella. 

Talking about the Duchess of Sussex's new venture, an insider said, "She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about," to Page Six Style

Prince Harry and Meghan Markle's love for animals is not new

Prince Harry and Meghan are known to have a rescue beagle named Mamma Mia as well as a few chickens at their home in Montecito. 

In January, the couple even took in their close friend Ellen DeGeneres' pet chicken, Sinkie. 


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ellen DeGeneres (@ellendegeneres)


 

In an Instagram post, DeGeneres wrote, "Sinkie’s leg is fixed but our chickens were still picking on her so she had to be re-homed," before adding, "Luckily our friends Harry and Meghan’s coop had room for one more. Not sure yet what her royal title will be." 

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