New Hampshire primary: 6 takeaways as Donald Trump defeats Nikki Haley decisively

Donald Trump's two-for-two start on the primary nomination calendar is a first, setting the stage for a probable rematch with Joe Biden
PUBLISHED JAN 24, 2024
Donald Trump during a campaign event at the Whittemore Center Arena on December 16, 2023 in Durham, New Hampshire (Scott Eisen/Getty Images)
Donald Trump during a campaign event at the Whittemore Center Arena on December 16, 2023 in Durham, New Hampshire (Scott Eisen/Getty Images)

Decoding the drama: Key takeaways from New Hampshire rollercoaster primary

U.S. President Donald Trump speaks at a rally at Southern New Hampshire University Arena on February 10, 2020 in Manchester, New Hampshire. New Hampshire holds its first-in-the-nation primary tomorrow.
Donald Trump speaks at a rally at Southern New Hampshire University Arena in Manchester, New Hampshire (Getty Images)

In the latest round of New Hampshire Primary news, the voters ditched their usual surprises and stuck to the script, giving a clear thumbs-up to the main man, Donald Trump. His win over the spirited Nikki Haley not only secure his base but also made it harder for any other contender to shake things up.

Trump's two-for-two start on the primary nomination calendar is a first, setting the stage for a probable rematch with President Joe Biden. But it's not all smooth sailing – there are murmurs of restlessness among voters for both these heavyweights.

Here are six key takeaways from the twists and turns of the 2024 presidential race.

1. Donald Trump's resilient path

CHARLOTTE, NC - MARCH 2: U.S. President Donald Trump speaks to supporters during a rally on March 2,
Donald Trump speaks to supporters during a rally in Charlotte, North Carolina (Getty Images) 

Overcoming New Hampshire's moderate tradition, Trump's victory showcased his ability to navigate challenges. Despite an advertising disparity and the participation of independents, he secured a win. According to AP VoteCast, only about half of New Hampshire Republican voters identify with Trump's Make America Great Again movement, and approximately half disagree with Trump's claim that the 2020 election was stolen. Despite these divisions, Trump's base, immovable so far, provided him with a structural advantage.  

2. Warning signs for Donald Trump

NEW YORK, NEW YORK - APRIL 04: Flanked by attorneys, former U.S. President Donald Trump appears in the courtroom for his arraignment proceeding at Manhattan Criminal Court on April 4, 2023, in New York City. (Photo by Seth Wenig-Pool/Getty Images)
Donald Trump appears in the courtroom for his arraignment proceeding at Manhattan Criminal Court in NYC (Getty Images)

Trump's victory in the primary did not translate into unanimous support across key swing voter groups. Haley outperformed him among moderates, independents, and those with a college degree. Approximately 4 in 10 Republican primary voters believe Trump broke the law in various instances related to the 2020 election and the events at the US Capitol on January 6, 2021. These legal troubles, while unifying core Republican voters, may pose challenges in the broader context of a general election.

3. Governors' influence limited

MANCHESTER, NEW HAMPSHIRE - DECEMBER 12: Republican Presidential Candidate Nikki Haley and New Hampshire Gov. Chris Sununu speak to members of the press after Sununu's endorsement of Haley during a Town hall event at McIntyre Ski Area on December 12, 2023 in Manchester, New Hampshire. (Photo by Sophie Park/Getty Images)
Nikki Haley and New Hampshire Gov Chris Sununu speak to members of the press after Sununu's endorsement of Haley (Getty Images)

Endorsements from governors like Kim Reynolds and Chris Sununu had varying impacts. Reynolds' backing of Ron DeSantis did not significantly affect the outcome, while Sununu's endorsement of Haley played a role in establishing her as a clear alternative to Trump. However, even with a popular governor supporting her, Haley faced the challenge of a Trump vs Not Trump binary, where Trump emerged victorious. 

4. Nikki Haley's persistent campaign

LAS VEGAS, NEVADA - NOVEMBER 19: Former U.N. Ambassador Nikki Haley speaks to guests at the Republic
Nikki Haley speaks to guests at the Republican Jewish Coalition Annual Leadership Meeting in Las Vegas (Getty Images)

Nikki Haley's loss represented a setback for anti-Trump forces within the Republican Party. Despite approximately 5 in 10 primary voters not supporting Trump, his resilient base and Sununu's endorsement were not sufficient for Haley to secure victory. Nevertheless, Haley remains determined, and her campaign is set to embark on a fundraising tour, with a new $4 million advertising campaign planned for South Carolina. 

5. Nikki Haley's late criticism of Donald Trump

Republican presidential candidate former U.N. Ambassador Nikki Haley speaks alongside Florida Gov. Ron DeSantis during the NBC News Republican Presidential Primary Debate at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County on November 8, 2023 in Miami, Florida. (Photo by Joe Raedle/Getty Images)
Nikki Haley speaks alongside Florida Gov Ron DeSantis during the NBC News Republican presidential primary debate (Getty Images)

Both Haley and DeSantis, initially cautious in going after Trump, adopted a more critical stance closer to the primary. Late in the campaign, Haley drew attention to concerns about Trump's mental fitness. However, these critiques, although intensified, were seemingly too late to significantly impact voter sentiment, particularly for DeSantis, who suspended his campaign after a distant second-place finish in Iowa.  

6. Joe Biden's unconventional win

WASHINGTON, DC - MAY 17: U.S. President Joe Biden gives an update on his administration’s COVID-19 r
Joe Biden addresses reporters in the East Room of the White House in Washington, DC (Getty Images) 

Joe Biden's unconventional victory in the New Hampshire primary, achieved through an aggressive write-in campaign, highlighted his political maneuvering. Approximately 8 in 10 Democrats approved of his handling of the economy. However, concerns about his age and disapproval of his handling of the conflict between Israelis and Palestinians were evident. That said, Tuesday's results highlight the complex landscape for Biden, echoing the sentiment that both he and Trump are in commanding positions for a potential rematch.

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