Rubio leads JD Vance in 2028 GOP poll, reshaping Trump succession race

Republicans still see Rubio, Vance as key future figures as Trump withholds endorsement
New GOP 2028 polling shows Marco Rubio leading JD Vance by a wide margin, pointing to an early shift in the post-Trump Republican field (Getty Images)
New GOP 2028 polling shows Marco Rubio leading JD Vance by a wide margin, pointing to an early shift in the post-Trump Republican field (Getty Images)

WASHINGTON, DC: In a new Republican primary survey is adding fresh intrigue to the party’s 2028 succession battle after Marco Rubio unexpectedly pulled ahead of Vice President JD Vance by a wide margin. 

The results suggest Republican voters may be rethinking who should carry the MAGA coalition into the post-Trump era, with one of Trump’s most loyal cabinet figures now emerging as an early favorite.



New poll shows Rubio pulling away

According to a new AtlasIntel survey conducted between May 4 and May 7 and released Tuesday, May 12, more than 2,000 American adults preferred Rubio over Vance for the top of the hypothetical 2028 Republican presidential field.

Among Republican voters surveyed, 45.4% named Rubio as their preferred nominee, giving him a lead of nearly 16 percentage points over Vance, who finished second with 29.6%.

Florida Governor Ron DeSantis came in third with 11.2%, while entrepreneur-turned-politician Vivek Ramaswamy drew minimal support.

Another segment of Republican voters said their preferred candidate wasn’t listed.

The numbers represent a sharp reversal from AtlasIntel’s previous national survey, where Vance had held a comfortable advantage over Rubio.

That swing is already fueling speculation that the Republican race to succeed Trump may be far more competitive and unpredictable than expected.



Public image shapes Presidential race

The survey also tested how both men are viewed outside the Republican base.

Rubio’s national image remains mixed, but he currently performs better than Vance among the broader electorate.

Vance, who has become one of the administration’s most outspoken political fighters, posted significantly weaker favorability numbers in the same polling.

Inside Republican circles, however, both men continue to be viewed as central to the party’s future, especially with Trump still avoiding any formal succession endorsement.

President Trump has repeatedly kept both men in the spotlight without publicly backing either one.

ROME, ITALY - MAY 18: From left, U.S. Secretary of State Marco Rubio, U.S. Vice President JD Vance, Italy's Prime Minister Giorgia Meloni and European Commission President Ursula von der Leyen pose prior to a meeting at the Chigi Palace on May 18, 2025 in Rome, Italy. U.S. Vice President JD Vance is in Rome to attend the inauguration mass of Pope Leo XIV at the Vatican. (Photo by Jacquelyn Martin - Pool/Getty Images)
Marco Rubio,  Giorgia Meloni and European Commission President Ursula von der Leyen pose prior to a meeting at the Chigi Palace on May 18, 2025 in Rome, Italy (Photo by Jacquelyn Martin - Pool/Getty Images)

At a recent White House gathering, Trump playfully asked supporters, “Who likes JD Vance? Who likes Marco Rubio?” before joking that the pair sounded “like a good ticket.”

He quickly clarified that his comments did not amount to an endorsement but the remark added to growing speculation that he sees both men as potential heirs to his movement.

Trump previously suggested Vance was “most likely” the natural MAGA successor because of his role as vice president, but in the same breath floated the idea that Rubio could work alongside him “in some form.”

According to reports, Trump has even privately tested the idea of a Rubio-Vance or Vance-Rubio ticket during conversations with donors and guests at the White House.

DELAWARE, OH - APRIL 23: (L-R) J.D. Vance, a Republican candidate for U.S. Senate in Ohio, shakes ha
JD Vance, shakes hands with Trump during a rally hosted by the former president at the Delaware County Fairgrounds on April 23, 2022 in Delaware, Ohio (Photo by Drew Angerer/Getty Images)

Two very different paths to the top

Vance’s rise inside Republican politics has been fast and dramatic.

The Ohio Republican entered the Senate only recently before being tapped by Trump as his 2024 running mate.

Since becoming vice president, he has been sent on several politically sensitive assignments abroad, helping raise his foreign policy profile while solidifying his position inside Trump’s inner circle.

Rubio’s path has been longer and more complicated.

CORAL GABLES, FL - MARCH 10:  Republican presidential candidates, Sen. Marco Rubio (R-FL) and Donald
Marco Rubio (R-FL) and Donald Trump chat during a commerical break in the broadcast of the CNN, Salem Media Group, The Washington Times Republican Presidential Primary Debate on the campus of the University of Miami on March 10, 2016 in Coral Gables, Florida (Photo by Joe Raedle/Getty Images)

The former Florida senator once ran directly against Trump in the bitter 2016 Republican primary before suspending his campaign after falling short. 

Over time, however, Rubio rebuilt his standing within Trump’s orbit and eventually joined the administration as secretary of state in 2025.

Since then, Rubio’s profile has grown significantly. In recent weeks alone, he has taken on increasingly visible diplomatic assignments, including meetings at Vatican City and talks with Italian Prime Minister Giorgia Meloni.

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