'Selling Sunset' star Alanna Gold apologizes for claiming to own Pioneertown after backlash from locals

Alanna Gold said, 'I would never want to disrespect the town’s history or any of the people who make it such a wonderful place'
PUBLISHED SEP 11, 2024
'Selling Sunset' Season 8 star Alanna Whittaker Gold claimed to be the owner of Pioneertown (@thealannagold/Instagram)
'Selling Sunset' Season 8 star Alanna Whittaker Gold claimed to be the owner of Pioneertown (@thealannagold/Instagram)

BEVERLY HILLS, CALIFORNIA: 'Selling Sunset' Season 8 newcomer Alanna Gold has apologized for any misunderstanding caused by remarks she made on the latest season of the show.

Alanna, 32, who debuted in season 8 of the show, waved on-air that she and her husband, Adam Gold, bought a piece of Pioneertown, a town in San Bernardino County, California.

However, she encountered some backlash from Pioneertown citizens after the show released all 11 episodes on Friday, September 6, despite her assertion that she was the owner of the Old West Town.


 
 
 
 
 
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A post shared by Alanna Gold 🇨🇦 (@thealannagold)


 

Alanna Gold apologizes for claiming to be owner of Pioneertown

The show centers on real estate agents employed by the brokerage business Oppenheim Group and Alanna Gold claimed that she and her husband were the owners of the small California desert town.

However, following backlash from locals, Alanna apologized to the people living in the community on Monday, September 9.

In a statement shared with People, the real estate agent stated, "I want to reach out to personally say I am so deeply sorry for the confusion I have caused."

"I certainly do not own Pioneertown, I never should have said that and I apologize for doing so. I want you to know that I did not mean any harm, I absolutely love Pioneertown and I simply got too excited talking about it," Alanna added.

The 'Selling Sunset' star went on to say that the town was the site of both her first date and her marriage. Alanna clarified further, saying that her goal is to "correct the record."


 
 
 
 
 
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A post shared by Alanna Gold 🇨🇦 (@thealannagold)


 

Alanna went on to say that because they "wanted to become part of the community," she and her husband were motivated to invest in "a home and other properties" in the town.

"Again, I am so sorry to the people of Pioneertown, I would never want to disrespect the town’s history or any of the people who make it such a wonderful place," she said.

The newest cast member of the show revealed to her colleagues Oppenheim Group agents in Season 8 that she and her husband were the proprietors of the small California desert town, which caused some eyebrows to rise.

Alanna Gold previously claimed to 'own a piece of property'

Alanna Gold previously told People that she and her spouse Adam "always knew we wanted to own a piece of property out there or be a part of the community somehow."

The real estate seller claimed that Pioneertown, a "functioning" town in San Bernardino County, California, that was formerly an abandoned movie set, was something she and her husband bought in part because of their "deep connection to the desert."

According to Alanna, the pair saw an "opportunity to really make it vibrant again" and "preserve a piece of history" when they learned a portion of the town was up for sale in 2020.

"It needed a lot of updates and things like that, and we really wanted to bring it back to life. So it was just this opportunity to really make it vibrant again," she said.

Pioneertown residents call Alanna Gold's ownership claims 'verifiably false'

Pioneertown locals called Alanna Gold's assertions "baseless" in an earlier Instagram statement, which prompted the 'Selling Sunset' star to issue an apology.

Alanna also took a few of the women on a quick trip to Pioneertown at one point, where she flaunted her opulent multimillion-dollar estate.

Pioneertown locals reacted to the reality TV personality's remarks shortly after the season premiered on Friday, labeling the ownership claims as "verifiably false."

A statement on the town's Instagram account on Monday, September 9, read: "The baseless claims by ‘Selling Sunset’s’ Alanna Gold that she ‘owns Pioneertown’ undermines 78 years of internationally celebrated film, arts and cultural history."

"These claims belittle generations of artists, neighbors, nature lovers, community members, musicians, small business owners and otherwise magnificent people of Pioneertown," the statement continued.


 
 
 
 
 
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A post shared by Pioneertown Gazette (@pioneertowngazette)


 

By adding that Pioneertown "is privately owned by more than 100 independent parties," they went further to disprove Alanna's claim.

"Mrs Gold has a small minority non-controlling interest in an entity that owns six of thirty five parcels in the Mane Street area, constituting less than 1% of Pioneertown’s total 640 acres," the statement read.

"The claim that she owns the ‘entire town’ is verifiably false," the statement concluded.

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