Taylor Swift’s pals urge her to separate brand from Travis Kelce amid growing engagement chatter: Report

Taylor Swift’s team is worried that she and Travis Kelce have been overselling their relationship and is urging them to keep their work lives separate
UPDATED MAR 2, 2025
Taylor Swift and Travis Kelce's relationship has reportedly hit a snag (XNY/Star Max/GC Images)
Taylor Swift and Travis Kelce's relationship has reportedly hit a snag (XNY/Star Max/GC Images)

KANSAS CITY, MISSOURI: Taylor Swift and Travis Kelce’s whirlwind romance may be hitting its first rough patch.

Despite engagement rumors swirling around the couple, insiders claim Swift is being advised to keep her distance for the sake of her career and reputation, Radar Online reported.

Is Taylor Swift being advised to cut ties with Travis Kelce?

Taylor Swift and Travis Kelce are seen on September 7, 2024 in New York City. (Photo by PTR/Star Max/GC Images)
Taylor Swift and Travis Kelce are seen on September 7, 2024, in New York City (PTR/Star Max/GC Images)

According to sources, the pop superstar’s team is urging her to separate her brand from Travis Kelce after she was loudly booed by sections of the Super Bowl LIX crowd on February 9.

Meanwhile, some Kansas City Chiefs fans are blaming Kelce’s relationship with Swift for his underwhelming performance in the team’s recent loss to the Philadelphia Eagles. The Eagles demolished the Chiefs 40-22 to secure the Super Bowl championship.

A source close to the couple spilled, "Up until now, Taylor and Travis have been the ultimate power couple, shining together in the limelight but whispers are swirling that maybe they’ve hit a bit of a snag. Apparently, her team is worried they’ve been overselling the relationship. Sources say it's been a tough pill for both of them to swallow, leading to some pressure to keep their work lives separate."

Taylor Swift kisses Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills 32-29 in the AFC Championship Game at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)
Taylor Swift kisses Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills 32-29 in the AFC Championship Game at GEHA Field at Arrowhead Stadium on January 26, 2025, in Kansas City, Missouri (Jamie Squire/Getty Images)

Kelce, 35, has been thriving in the spotlight alongside Swift, but some Chiefs supporters believe his focus should be on the game.

"Travis, who’s been basking in the glow of his romance with Taylor, has caught some backlash for not giving his full focus to the team. The vibe seems to be shifting, and insiders suggest both stars might need to safeguard their brands," the source continued.

"The incident with the crowd booing Taylor, which some fans are saying was just playful ribbing about her switch in loyalty. Remember, before she fell for Travis, she was all about the Philadelphia Eagles!" they stated.

"Now, her team's advising her to lay low for a while, and it’s got to sting a bit, like a sense of guilt she hasn’t earned. This whole situation is creating a weird tension between her and Travis, especially since this is their first real bump in the road," the source concluded.

Blake Lively attends the UK Gala Screening of
Blake Lively attends the UK Gala Screening of 'It Ends With Us' at the Odeon Luxe Leicester Square on August 8, 2024, in London, England (Gareth Cattermole/Getty Images)

Meanwhile, Swift is grappling with another controversy her unexpected involvement in a legal battle between longtime friends Blake Lively and Ryan Reynolds and actor Justin Baldoni. Baldoni’s lawsuit referenced text messages from Lively, where she referred to Swift and Reynolds as her ‘dragons’ supporting her.

Swift reportedly feels blindsided and used as an “intimidation tactic” in a fight she had no intention of being involved in.

Travis Kelce makes major decision about NFL future

Taylor Swift celebrates with Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills 32-29 in the AFC Championship Game at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri. (Photo by David Eulitt/Getty Images)
Taylor Swift celebrates with Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills 32-29 in the AFC Championship Game at GEHA Field at Arrowhead Stadium on January 26, 2025, in Kansas City, Missouri (David Eulitt/Getty Images)

The Kansas City Chiefs tight end confirmed his return for another season, putting retirement talks on hold.

ESPN’s Pat McAfee shared the news on X (formerly Twitter), revealing that Kelce personally told him, "I'M COMING BACK FOR SURE. I'm gonna get in the best shape of my life this offseason... I've got a real bad taste in my mouth with how I played in that last game and I can't go out like that!!!!"



 

Kelce had previously hinted at hanging up his cleats, telling his brother Jason Kelce on their 'New Heights' podcast that the extra playoff games were taking a toll.

"The fact that we keep going to these AFC Championships and Super Bowls means I'm playing an extra three games more than everybody else in the entire league," he explained, adding, "That's a lot of wear and tear on your body."

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