Tom Brady stuns son Benjamin by gifting him $3M diamond watch before Super Bowl: 'That's crazy'

NEW ORLEANS, LOUISIANA: Tom Brady gifted his 15-year-old son Benjamin a $3 million Jacob & Co watch during Super Bowl 2025 celebrations, before flaunting a second extravagant timepiece worth $740,000.
In a YouTube recap video of the event shared on Monday, February 18, Brady was captured presenting the 15-year-old with a stunning Jacob & Co Billionaire Mini Ashoka watch, a luxurious timepiece encrusted with 100 carats of diamonds.
Tom Brady's lavish gift for son Benjamin
In the video, Tom Brady instructed his son Benjamin, saying, “Alright, Benny, close your eyes and put your wrist out. Don’t look."
As he placed the opulent timepiece on Benjamin’s wrist, the teenager eagerly followed his father’s command.
With a playful tone, Benjamin commented that the watch felt “shiny” even before opening his eyes. When he finally did, his reaction was priceless.
“Woah!” he exclaimed, visibly astonished at the extravagant accessory.
His friend, standing nearby, chimed in with excitement, proclaiming, “Benny’s iced out!”
Brady himself admired the dazzling timepiece on his son’s wrist, nodding and saying, “That’s crazy!”
View this post on Instagram
The rare Jacob & Co Billionaire Mini Ashoka is a collector’s dream as only 18 pieces exist worldwide, according to Page Six.
Tom Brady’s $740K yellow sapphire watch
As if the first watch wasn’t extravagant enough, Tom Brady made another bold statement later in the evening.
During the Super Bowl game, the former New England Patriots quarterback swapped his $3 million diamond-covered timepiece for yet another luxurious watch, Jacob & Co’s Caviar Tourbillon in Yellow Sapphires, a piece valued at an astounding $740,000.

The second timepiece, equally mesmerizing, is adorned with 338 baguette- and rose-cut yellow sapphires, totaling nearly 49 carats, along with 338 brilliant-cut diamonds.
Brady showcased the striking piece in his YouTube vlog, flashing it for the camera and joking that it was just “a little something.”
Some words of wisdom from @TomBrady to Eagles and Chiefs players preparing for @SuperBowlLIX 👏 pic.twitter.com/lUA9dEdud0
— FOX Sports: NFL (@NFLonFOX) February 9, 2025
Tom Brady's son Jack absent from Super Bowl 2025 celebrations
While Tom Brady was busy celebrating in New Orleans, another important member of his family was noticeably absent.
His 17-year-old son, Jack, was in New York during the game, missing out on the lavish festivities.
However, that didn’t stop Brady from keeping in touch as the recap video captured a heartwarming moment as he FaceTimed Jack, ensuring he felt included in the excitement of the night.
Brady shares Benjamin and daughter Vivian with his ex-wife, supermodel Gisele Bundchen, while his eldest son, Jack, is from his previous relationship with actress Bridget Moynahan.
View this post on Instagram
Before heading to Caesars Superdome for his Fox commentator duties, Brady was also seen tossing a football to former teammate and longtime friend Rob Gronkowski during pre-game press events.