Bill Belichick faces backlash for featuring 24-year-old girlfriend Jordon Hudson in 2025 Super Bowl ad

NEW ORLEANS, LOUISIANA: Bill Belichick has once again found himself at the center of public scrutiny, this time, over his participation in a high-profile Super Bowl 2025 commercial for Dunkin’ Donuts with his girlfriend Jordon Hudson, 24.

The commercial, which aired during the championship game, featured actor Ben Affleck alongside a mix of celebrities, including Belichick and Hudson.

Fans react to Bill Belichick and Jordon Hudson’s on-screen appearance

While Dunkin’ Donuts has become known for its annual star-studded advertisements, this year’s lineup stirred backlash, with many questioning the presence of Jordan Hudson in the campaign.

Football fans and social media users were quick to criticize the inclusion of Hudson, largely due to the couple’s significant age difference.

"It’s so nice to see Bill Belichick getting his granddaughter, I mean girlfriend, a job in the new Dunkin’ commercial. #SuperBowlLIX," a user on X wrote. Another tweeted, "Belichick putting his 24 year old girlfriend in the Dunkin commercial." One user commented, "Belichek’s GF getting to be in a Dunkin commercial is the most upsetting part of their relationship so far."

"Doesn't she have to get home to attend high school tomorrow???" an individual penned. Another remarked, "Belichick’s 20-year-old girlfriend in the Dunkin’ commercial." One wrote, "I didn’t understand the Dunkin commercial. Spent most of it wondering if that was Bill Belichick’s girlfriend."

Belichick, the legendary NFL coach who will turn 73 in April, has been in a relationship with Hudson for over two years.

Some critics speculated about Hudson’s motives, with online discussions questioning whether her involvement in the commercial was indicative of a broader personal agenda, according to Daily Mail.

Snoop Dogg and other celebrities weigh in

The public reaction to Bill Belichick and Jordan Hudson’s relationship was further amplified during the NFL Honors ceremony, where host Snoop Dogg took a lighthearted jab at their age gap.

Similar jokes had previously been made at the 2024 Netflix roast of Tom Brady, suggesting that the topic remains a prevalent discussion point within sports and entertainment circles.

Bill Belichick’s transition to college coaching

As Bill Belichick prepares for his first season as the head coach of the North Carolina Tar Heels, the scrutiny surrounding his personal life continues to follow him.

His move into college football marks a new chapter in his storied career.

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