Controversial MAGA firebrand whom Trump floated for WH press secretary before Karoline Leavitt revealed

A new book, '2024: How Trump Retook the White House and the Democrats Lost America', reveals Donald Trump's initial choice for the role
While Donald Trump has never failed to sing the praises of his press secretary Karoline Leavitt, she wasn’t his first choice for the job, according to a new book (Getty Images)
While Donald Trump has never failed to sing the praises of his press secretary Karoline Leavitt, she wasn’t his first choice for the job, according to a new book (Getty Images)

WASHINGTON, DC: With her razor-sharp comebacks and no-hold-barred approach to communication, Karoline Leavitt has quickly emerged as a powerhouse in Donald Trump’s inner circle.

WASHINGTON, DC - MARCH 17: White House Press Secretary Karoline Leavitt displays a headline from the New York Times during a news conference in the Brady Press Briefing Room at the White House on March 17, 2025 in Washington, DC. Leavitt talked about U.S. airstrikes on Houthi rebels in Yemin, the deportation of Venezuelans to El Salvador and whether the Trump administration will conform with federal judges' orders. (Photo by Chip Somodevilla/Getty Images)
White House press secretary Karoline Leavitt displays a headline from the New York Times during a news conference in the Brady Press Briefing Room at the White House on March 17, 2025, in Washington, DC (Chip Somodevilla/Getty Images)

The 79-year-old president has also never failed to sing praises for his 27-year-old White House press secretary, applauding the splash she’s made at the White House podium since stepping into the role earlier this year.

However, now it has been revealed that Leavitt wasn't Trump’s first choice for the press secretary role. Rather, he floated another controversial MAGA firebrand, Laura Loomer.

U.S. President Donald Trump (R), accompanied by White House press secretary Karoline Leavitt (L) and Speaker of the House Mike Johnson (R-LA) (2nd-L), arrives for a House Republican meetin`g at the U.S. Capitol on May 20, 2025 in Washington, DC. Trump joined conservative House lawmakers to help push through their budget bill after it advanced through the House Budget Committee on Sunday evening. (Photo by Andrew Harnik/Getty Images)
President Donald Trump, accompanied by White House press secretary Karoline Leavitt and Speaker of the House Mike Johnson (R-LA), arrives for a House Republican meeting at the US Capitol on May 20, 2025, in Washington, DC (Andrew Harnik/Getty Images)

Why Laura Loomer lost the press secretary role despite being Donald Trump’s first choice

When it came to choosing who would take charge of commanding the James S Brady briefing room, Donald Trump had Laura Loomer’s name on the top of his list, according to the forthcoming book '2024: How Trump Retook the White House and the Democrats Lost America', penned by the trio of journalists Josh Dawsey, Tyler Pager and Isaac Arnsdorf.

WASHINGTON, DC - JULY 06: Laura Loomer waits backstage during a
Laura Loomer waits backstage during a 'Demand Free Speech' rally on Freedom Plaza on July 6, 2019, in Washington, DC (Getty Images)

However, not many of Trump’s advisers were in favour of handing the mic to the conservative influencer, who often sparked outrage with her controversial conspiracy theories. 

"Many of Trump's advisers viewed Loomer as too-conspiracy-minded and pugilistic, but he liked her," the book said, adding that the commander-in-chief once even asked his advisers, "Is she too fringe to be press secretary?"

Trump's advisers clearly talked him out of the choice, as he declared Leavitt would take up the post after the election.

Laura Loomer (X/@LauraLoomer)
When it came to choosing who would take charge of commanding the James S Brady briefing room, Donald Trump had Laura Loomer’s name at the top of his list (X/@LauraLoomer)

Laura Loomer’s outsized role in shaping Donald Trump’s 2024 campaign

Laura Loomer might not have landed the press secretary gig, but behind the scenes, she played an outsized role in shaping the tone of Donald Trump’s presidential campaign.

In their upcoming book, Dawsey, a reporter now with The Wall Street Journal, detailed how the MAGA star architected one of Trump’s most buzzworthy campaign moments, according to Daily Mail.

On September 10, the then-Republican presidential nominee invited Loomer aboard "Trump Force One," flying her out to Philadelphia for his only debate showdown against former vice president Kamala Harris, who had stepped in to replace Joe Biden as the Democratic nominee.

Laura Loomer arrives at Philadelphia International Airport on The Trump Organization's Boeing 757 ahead of The ABC News Presidential Debate on September 10, 2024, in Philadelphia, Pennsylvania. (Photo by Julia Beverly/Getty Images)
Laura Loomer arrives at Philadelphia International Airport on The Trump Organization's Boeing 757 ahead of The ABC News Presidential Debate on September 10, 2024, in Philadelphia, Pennsylvania (Julia Beverly/Getty Images)

During the flight, Loomer, who had sparked outrage with discriminatory rhetoric against Harris, showed Trump “allegations circulating online about a community of thousands of Haitian immigrants resettled in the Ohio town of Springfield, accusing them of stealing geese and cats for food.”

"Loomer showed him a call to the county sheriff complaining of Haitians carrying geese away from a public park and a woman arrested for eating a cat. She showed him a video of her associate confronting Ohio Sen. Sherrod Brown outside the Capitol," the authors wrote.

They further pointed out that JD Vance, who was newly announced to be Trump’s running mate, soon joined the force and promoted some of the allegations online “to the chagrin of some local Republicans.”

“On the plane to Philly, Trump responded by joining in the online frenzy,” they wrote, adding, “He posted several memes on Truth Social alluding to the mania: a computer- generated image of him on his plane surrounded by grateful-looking cats and ducks; and another of cats equipped with assault rifles and MAGA caps.”

Republican presidential nominee, former U.S. President Donald Trump and Democratic presidential nominee, U.S. Vice President Kamala Harris debate for the first time during the presidential election campaign at The National Constitution Center on September 10, 2024 in Philadelphia, Pennsylvania. After earning the Democratic Party nomination following President Joe Biden's decision to leave the race, Harris faced off with Trump in what may be the only debate of the 2024 race for the White House. (Photo by Win McNamee/Getty Images)
President Donald Trump and former vice president Kamala Harris debate for the first time during the presidential election campaign at The National Constitution Center on September 10, 2024, in Philadelphia, Pennsylvania (Win McNamee/Getty Images)

However, the former vice president was already prepared to face the allegations during the presidential debate.

"When Harris aides saw Loomer get off Trump's plane in Philly, they called the vice president to brief her on the Springfield rumors so she would be prepared if Trump brought them up," the authors wrote.

Although Trump ultimately clinched victory in the general election, most political pundits view the debate as a clear win for Harris.

"Loomer had no regrets about the dogs-and-cats outburst. She thought it was a defining moment of the campaign, like when Trump told Clinton at the second debate in 2016, if he were in charge, 'You’d be in jail,'" the authors further added.

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