Expert reveals how Taylor Swift keeps her reputation squeaky-clean even as pals face multiple scandals
LOS ANGELES, CALIFORNIA: Taylor Swift has managed to maintain her squeaky-clean image by mastering the "art of storytelling," revealed a renowned PR expert while reflecting on her friends' recent fall from grace.
At a time when Swift's close friends, including Blake Lively and Jaime King, are struggling to manage their public image, the 35-year-old Grammy-winning pop star is riding high on her success not only in her professional life but also in her personal life.
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The songstress, who has proudly enlisted herself in the list of billionaires, is currently basking in the success of her much-hyped 149-dates-long Eras Tour, while also enjoying a stable relationship with her Kansas City Chiefs tight end beau Travis Kelce.
While the ‘Lavender Haze’ singer is no stranger to controversy, she has always managed to rise above it and maintain an endearing relationship with her fans, who also happen to be her greatest online support system.
Speaking to the Daily Mail, media and PR expert Chad Teixeira revealed the secret of how Swift maintains her pristine image even in an era of abundance of social media exposure.
Taylor Swift has a unique ability to frame the narrative
The PR expert revealed that Taylor Swift has managed to "master the art of storytelling, not just in her music but in her public persona."
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He continued, "She carefully controls her narrative, takes accountability when needed, and strategically chooses when to engage and when to stay silent."
"Unlike many celebrities who react impulsively to scandals, Taylor often lets the dust settle before addressing anything directly, making her seem composed and in control," Teixeira explained.
"Plus, she has built such deep emotional loyalty with her fanbase that they are quick to defend her...her reputation isn’t just hers; it’s theirs too," he continued while referencing the Swifties' fierce loyalty toward their idol.
Teixeira further noted that Swift is the "ultimate influencer" as a mere association with her amplifies her friends’ social standing. On the other hand, when she consciously chooses to distance herself from someone, it also becomes glaringly noticeable.
"Taylor Swift is like the ultimate influencer before the term even existed," shared the PR expert, adding, "If she’s seen supporting someone, it gives them an instant credibility boost. But the same works in reverse, If she distances herself, it sends a message."
"She has a unique ability to frame the narrative, whether through subtle lyrical references or who she’s seen with (or not seen with). While she doesn’t control how her friends behave, her endorsement, or lack thereof: definitely shapes public perception," Teixeira shared.
Having said that, Teixeira admitted that while it is not "fair," it is "inevitable" that the ‘Cassandra’ singer’s own credibility may suffer based on the actions of those who are close to her.
"The reality is, when you’re one of the biggest stars on the planet, every association is scrutinized. People love to either pedestal you or pull you down, and Taylor is no exception. That said, she’s been savvy about not letting the noise define her," the PR expert expressed.
However, Swift has gotten pretty good at making sure the noise doesn't define her. "She rarely gets dragged down by the scandals of those around her because she ensures her own actions align with the values she publicly upholds. And if there’s one thing Swifties love, it’s a well-crafted comeback," Teixeira concluded.
Several of Taylor Swift's close friends have faced 'cancellations'
While Taylor Swift has managed to orchestrate a well-crafted comeback after her very public feud with Kanye West and Kim Kardashian in the last decade and has maintained her reputation since then, her friends are not that lucky.
One of her closest pals, Lively, is currently embroiled in a $400 million legal battle with her 'It Ends With Us' co-star and director, Justin Baldoni, whom she has accused of harassment and fostering a toxic work environment.
Another one of Swift's close friends, King, is currently embroiled in a custody battle with her estranged husband, Kyle Newman. As reported by Daily Mail, a judge has ruled that the actress must visit her sons under supervision until she finishes a mandated drug/alcohol program that lasts around six months.
The outlet further reported that the 'Lover' singer's other friends like Karlie Kloss, Ice Spice, and Lena Dunham have also faced "cancellations" over the years.
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