Fact Check: Did a pro-ICE ad run during the Super Bowl?

SANTA CLARA, CALIFORNIA: Seattle Seahawks defeated New England Patriots 29-13 on Sunday, February 8, during Super Bowl LX, the championship game of the 2025 NFL season held at Levi's Stadium.

The event was broadcast on television and was also reportedly streamed on online platforms. Following the event, a rumor surfaced online claiming that a pro-ICE ad ran during the Super Bowl. But is there any truth to this? Let us find out below.

Claim: A pro-ICE ad ran during the Super Bowl

During Super Bowl LX, a rumor surfaced on X claiming that a pro-ICE ad ran during the game on Sunday. Journalist Nick Sortor posted the ad and wrote, "WOW! A pro-ICE ad just ran during the Super Bowl. 'These are Immigration and Customs Enforcement Officers.' 'They are friends and neighbors.. sons, fathers, they’re little league coaches and veterans, they’re people who love this country.'

"They are removing violent criminals from our streets and neighborhoods. It's dangerous and difficult work, but ICE has one mission: to make America a safer place to live, and that's what they're doing.' God Bless these heroes," the post added.

Similarly, another X user shared the ad and wrote, "BREAKING: This POWERFUL pro-ICE Super Bowl ad just dropped, and it’s hitting HARD!"

"Check out this pro ICE commercial that played during the Super Bowl!" wrote another X account.

Fact Check: Unverified

The claims made in the online posts cannot be verified; hence, it cannot be proved whether they are true or false. There's no clear confirmation that a pro-ICE ad aired during the Super Bowl LX broadcast.

Some media reports mention pro-ICE billboards and a national ad campaign around the event, but not TV spots in the game. However, the video shared appears to be a genuine ICE promo.

Moreover, the video was shared by several reputable journalists on X during the same time when the game was on. However, it cannot be proved that the ad ran on television. 

Comprehensive, post-game recaps from authoritative sources — including CNBC's live ad blog, NBC Sports, etc. — document every national TV spot aired during the NBC/Peacock broadcast. These feature dozens of brands. 

However, none mentioned or included any pro-ICE, immigration enforcement, or American Sovereignty advertisement in the game telecast.

Since there isn't any clear proof of the ad running during the game, and the ad itself being genuine, there has been no verdict on the viral claim.