Here's why Donald Trump's MAGA base is demanding a total boycott of Dunkin' Donuts

LOS ANGELES, CALIFORNIA: A growing number of Donald Trump supporters are calling for a boycott of Dunkin' Donuts after Chris Pavlovski, the CEO of Rumble, accused the coffee chain of refusing to advertise on his platform due to its "right-wing culture."

The claim has sparked a fierce backlash, with many MAGA followers taking to social media to voice their displeasure and vow never to patronize Dunkin' Donuts again.

Rumble's advertising controversy

The controversy began when Chris Pavlovski announced that Rumble had reached out to Dunkin' Donuts and its parent company, Inspire Brands, about the possibility of advertising on the video-sharing platform. Pavlovski argued that Rumble’s user base had a high coffee consumption rate, making it a prime target for Dunkin' Donuts' marketing efforts.

However, according to Pavlovski, Dunkin' Donuts declined the offer, citing concerns about the "right-wing culture" associated with Rumble.

Pavlovski shared a partially redacted email that he implied was from an advertising executive at Dunkin' Donuts or Inspire Brands. The email reportedly stated, "To be honest ... I would be opposed to showing up on the current version of the platform—the right-wing culture of the site is too polarizing from a brand suitability standpoint today."

The dispute with Dunkin' Donuts is part of a broader issue for Rumble, which has joined forces with Elon Musk's X (formerly known as Twitter) in a lawsuit against several advertisers. These companies, Rumble alleges, have refused to advertise on their platforms due to the right-wing content they host, Newsweek reported.

Pavlovski claimed that advertisers were deliberately avoiding Rumble because the platform hosts several controversial figures who have been banned from other sites.

Among these figures is Alex Jones, a conspiracy theorist who was ordered to pay nearly $1 billion to families of the Sandy Hook school shooting victims after falsely claiming the tragedy was staged. Another contentious figure on Rumble is Nick Fuentes, a right-wing commentator who has made numerous antisemitic remarks, including Holocaust denial.

In response to the rejection from Dunkin' Donuts, Pavlovski shared another message from Inspire Brands that said, "I've already expressed these concerns so I'd appreciate no further contact unless the nature of your platform undergoes a dramatic shift... There is no scenario to approve a platform that has Steven Crowder, Alex Jones, or the like. The content on your site is non-compliant pretty much across every category we try to avoid."

Pavlovski added, "Inspire Brands / Dunkin Donuts didn’t want to advertise on Rumble because of 'right-wing culture', and Diageo doesn’t want to advertise when creators like Crowder are on Rumble."

Rumble, which promotes itself as a platform "immune to cancel culture," has grown rapidly, attracting over 1 million followers. It was designed as a conservative alternative to YouTube, offering a space for right-wing voices that might be censored elsewhere.

The platform is financially backed by billionaire Peter Thiel and former Fox News personality Dan Bongino, both of whom have substantial influence in conservative circles. The platform's alignment with right-wing ideals has made it a target for criticism but has also solidified its place as a haven for those who feel marginalized by mainstream media outlets.

The #BoycottDunkinDonuts movement

The backlash against Dunkin' Donuts quickly gained momentum on social media, with the hashtag #BoycottDunkinDonuts trending on X. Prominent MAGA influencer, catturd2, urged followers to "BudLight-@dunkindonuts," referring to the massive right-wing boycott of Bud Light earlier in 2023.

"They thought they could bully Rumble into dropping their biggest podcasts behind the scenes. I know this for a fact. It’s time to BudLight-@dunkindonuts. Boycott them. We have to stick together," catturd2 wrote, rallying Trump supporters to take a stand.

Other Trump supporters echoed these sentiments, with many vowing never to purchase Dunkin' Donuts products again.

"I'll never go to Dunkin again," one posted on X.

"Just made it a lot easier to avoid [dunkin] donuts. Krispy Kreme donuts anyone?" another wrote.

"Oh darn! Another fast food place that can't figure out how to stay in their own lane. Whatever is America going to do without drive-thru donuts? LOL," a user quipped.

"I'm pretty sure l couldn't care less about Dunkin' Donuts.. their donuts have sucked for at least the past couple of decades..." someone else offered.

"Another 'woke go broke' company. They'll suffer karma like other woke companies who choose to be vocal about their political views. When will companies learn to stay out of politics? The decisions they make affect employees and their families," a comment read.

"Makes no sense to do that when you have customers from all sides of the politics," another chimed in.

The boycott movement against Dunkin' Donuts is just the latest in a series of consumer-led protests leading up to the 2024 election.

Bud Light saw a dramatic drop in sales and its parent company, Anheuser-Busch InBev, faced a plummet in stock price after a rightwing boycott in April 2023. The backlash followed the beer's partnership with trans social media influencer Dylan Mulvaney.

Additionally, there have been calls for a boycott of Starbucks over claims of the company's support for Israel in the ongoing Israel-Palestine conflict.

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