‘This is crazy’: Internet abuzz as giant inflatable Ice Spice replica spotted in NYC to promote Alexander Wang collaboration

NEW YORK CITY, NEW YORK: In a bold and unconventional marketing move, the streets of New York City were taken over by a gigantic inflatable replica of rising rap star Ice Spice on Saturday, April 7, as reported by Complex.

The installation was part of a promotional campaign for the rapper's newly launched collaboration with fashion designer Alexander Wang. As the massive inflatable Ice Spice made its way through the city's iconic avenues, it led to social media frenzy.

Ice Spice's collaboration with Alexander Wang draws inspiration from shared New York roots

The 'Nocturna' collection, which debuted on March 7, draws inspiration from the shared New York roots and personal styles of Ice Spice and Wang.

Described as a fusion of denim dresses, chic tailored pants, and other contemporary pieces, the collection ranges in price from $150 to $1,495, catering to a diverse audience.

Speaking about the collaboration, Ice Spice expressed her enthusiasm, stating, "As an artist, I'm always challenging myself on how I can contribute to culture in a way that drives things forward, and Alexander Wang is a great vehicle for that, with this incredibly bold and global campaign."

Wang echoed the admiration, labeling Ice Spice as the perfect example of the "strong alpha Wang woman".

Ice Spice recently announced completion of debut full-length album titled 'Y2K'

Beyond her work in the fashion industry, Ice Spice has been making waves in the music industry. The rapper recently announced the completion of her debut full-length album, titled 'Y2K'.

Sharing the news with her followers on social media, Ice Spice revealed that the album's title is a tribute to her birthdate, January 1, 2000.

In an interview with Billboard, Ice Spice teased fans about the upcoming album, stating, "I think this is some of my best work... It's not going to be too long — it's going to be sweet and to the point."

Internet abuzz with reactons over giant inflatable Ice Spice

The unexpected sight of the giant inflatable Ice Spice in NYC sparked a flurry of reactions on social media platforms.

One X user exclaimed, "This is crazy."

Another user echoed the sentiment, expressing, "What the heck!!"

A third user weighed in, stating, "Damn that looks real."

Meanwhile, another individual recounted, "Lol I saw this from like a block away and was so confused."

A fifth declared boldly, "No other new yawka has EVER done this."

Lastly, a sixth user enthusiastically proclaimed, "THIS PROMO EATS!!!!!!!!"

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.