Billie Eilish fans feel 'special' as she adds 110M followers to 'close friends' on Insta to tease new era

LOS ANGELES, CALIFORNIA: Pop sensation Billie Eilish has once again proved her mastery of keeping fans on the edge of their seats.

In a brilliant marketing move, the 22-year-old singer caused a stir on the internet by adding all 110 million of her Instagram followers to her 'close friends' list, a feature typically reserved for a select few. 

This move allowed Eilish to share a cryptic teaser, igniting widespread speculation and excitement about her highly anticipated third studio album, as per Vulture.

Billie Eilish's teaser follows her February Instagram post announcing completion of her new album

The teaser, a simple image of her hand against a blue-hued backdrop, sent fans into a frenzy, with many interpreting it as a visual representation of the album's aesthetic.

The image aligns with the striking solid blue color that has recently featured on Eilish's social media profiles, further fueling the excitement surrounding her upcoming release.

If you're not well-versed in how Instagram Story works, here's a breakdown: Users have the option to share images or videos to their Story, visible to anyone who follows their account.

Additionally, there's a 'close friends' feature allowing users to create a select list. Stories shared with this list are exclusively viewable to those selected users.

Eilish's teaser comes on the heels of her Instagram post in February, where she revealed that her new album had been "mastered."

While details about the album's title and tracklist remain under wraps, the singer's strategic moves have only intensified the excitement surrounding her eagerly awaited third album.

Internet erupts with excitement in wake of Billie Eilish's Instagram move

As news of Eilish's Instagram move spread like wildfire across the internet, fans couldn't contain their excitement.

One user on X exclaimed, "She put everyone on her close friends making you feel special for a moment. i love it & u biilie." Another echoed the sentiment, proclaiming, "Album of the year already."

A third user declared, "NEW BILLIE ERAAAA!!!", while someone else chimed in with enthusiasm, stating, "Oh we are ready!!" A fifth user remarked, "Billie Eilish is the queen of eras." Another admirer remarked, "What a genius." Lastly, a user praised Eilish's marketing tactics, stating, "Incredible marketing."

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