Jesse Palmer says he feels Travis Kelce and Taylor Swift's romance is 'amazing for the NFL'

LOS ANGELES, CALIFORNIA: Jesse Palmer has applauded Travis Kelce and Taylor Swift's love story as a win-win for the NFL.

'The Bachelor' host, who has played in the NFL for five seasons, opens up about his admiration for the 'Karma' singer and the Kansas City Chiefs tight end.

Jesse Palmer says Travis Kelce and Taylor Swift's love story is amazing for 'both of their brands individually'

Speaking to E! News about Swift and Kelce's budding romance, Palmer said, "I think it's been amazing for the NFL. It's been amazing for both of their brands individually. I've looked at it as a win, win, win, win."

Initially skeptical about the authenticity of the duo's romance, the New York Giants alum wondered whether the romance would distract Kelce from his performance on the field. 

Although, he admits he initially had some questions about the new romantics. "I think any fan looking in on it was wondering about its authenticity and, two, if this was gonna distract Travis Kelce on the field and his performance with the Kansas City Chiefs," he continued.

"And my wife and I were just talking about it this morning, I think it's so great that it's a real thing. Like, I believe that. I think it's a real thing that these two people came together and found out it," he added.

Jesse Palmer says Taylor Swift's NFL attendance has driven 'viewership' and 'sales'

Palmer, who found his partner in wife Emely Fardo, commends Swift and Kelce's ability to navigate the spotlight while maintaining focus on their busy schedules and respective careers.

The television personality further noted that Swift's presence on game days as cheer captain has helped broaden the NFL's audience which has boosted viewership.

"It's driven viewership, it's driven sales, it's driven people's awareness of the game internationally as well. So, all around, I think it's phenomenal," said the 45-year-old.

Palmer is also impressed by the way Kelce handles both the public attention on his romance with the pop sensation and his performance on the field.

"He's played his best football of the year when it matters the most," said Palmer, adding "So, he's handling the ‘distraction' as well as anybody, and the team is too."

"This is like a case study in one of, if not the biggest, celebrity in the world with one of the best football players in the world and everybody seeming to be winning," he continued.