Justin Bieber ‘jealous’ of wife Hailey’s $1B Rhode deal as he refuses to be ‘number two’ in relationship

Justin Bieber 'obsessed with being the dominant figure in their relationship' and felt 'jealous' of Hailey, claims an insider
UPDATED JUN 7, 2025
Hailey Bieber and Justin Bieber are seen on August 29, 2023 in New York City (Raymond Hall/GC Images)
Hailey Bieber and Justin Bieber are seen on August 29, 2023 in New York City (Raymond Hall/GC Images)

LOS ANGELES, CALIFORNIA: Justin Bieber is reportedly struggling to accept his wife Hailey Bieber’s rapid rise in the beauty industry.

Her makeup brand, Rhode, was recently acquired by elf Beauty in a deal valued at $1 billion, which insiders say is a setback for the "dominant" Justin.

Justin Bieber ‘jealous’ of wife Hailey’s success

Insiders revealed the Canadian singer is struggling to adjust to no longer being the center of attention, especially as Hailey’s professional achievements outshine his own.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Hailey Rhode Bieber (@haileybieber)


 

This deal has exploded into tensions in the Bieber household, with a source saying the couple's relationship is under serious strain.

“It feels like a blow to his ego,” a friend and confidant told The US Sun. "Justin is becoming incredibly selfish, and that deal has deeply upset him. He cannot stand the idea of being the ‘number two’ in their relationship now."

Justin Bieber and Hailey Bieber are seen on February 1, 2025 in New York City. (Photo by XNY/Star Max/GC Images)
Justin Bieber and Hailey Bieber are seen on February 1, 2025, in New York City (XNY/Star Max/GC Images)

The insider also noted that Justin is “obsessed with being the dominant figure in their relationship” and has become “jealous” of his wife’s business success.

Hailey Bieber looked for 'love and support' from Justin but found 'coldness and jealousy'

Friends of the couple believe Hailey Bieber expected her husband to show encouragement, but instead faced an unexpected reaction.

“She wanted him to show her love, support, and pride, but instead, she has faced coldness and jealousy,” a business consultant familiar with the pair told the publication.

LOS ANGELES, CA - MARCH 26: Hailey Bieber is seen on March 26, 2025 in Los Angeles, California. (Photo by DUTCH/Bauer-Griffin/GC Images)
Hailey Bieber is seen on March 26, 2025, in Los Angeles, California (DUTCH/Bauer-Griffin/GC Images)

The sources told the publication that the tension between the two is at “an all-time high.”

“Justin has been dreaming of similar deals for years but has not achieved them,” the publication reported, citing the unnamed consultant.

“He resents that she is a better businessperson than he is, and her success makes him feel inadequate as a businessman," they further said.

Justin Bieber is seen on February 1, 2025 in New York City. (Photo by XNY/Star Max/GC Images)
Justin Bieber is seen on February 1, 2025, in New York City (XNY/Star Max/GC Images)

Justin Bieber acting ‘like a spoiled teenager’ after Hailey's Rhode deal

One more insider told The Sun that Justin Bieber’s behavior has turned childish and resentful, rather than supportive, during Hailey’s milestone moment.

“Justin is behaving like a spoiled teenager and is refusing to support his wife during her moment of glory,” said the source. “It’s disappointing to see him act like this.”


 
 
 
 
 
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A post shared by Justin Bieber (@justinbieber)


 

According to another friend, Bieber does not want to take a secondary role in the relationship, “regardless of what Hailey achieves.”

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