Kim Kardashian reveals how her momager style for daughter North West differs from Kris Jenner's

Kim Kardashian admitted she had not planned to take on this role for another ten years but felt 'forced' into it due to North West’s growing career
UPDATED FEB 21, 2025
Kim Kardashian's mother, Kris Jenner, has taken a 10 percent cut from all six of her children's deals (Getty Images)
Kim Kardashian's mother, Kris Jenner, has taken a 10 percent cut from all six of her children's deals (Getty Images)

LOS ANGELES, CALIFORNIA: Kim Kardashian has stepped into the role of "momager" earlier than expected as her daughter North West begins her entertainment career.

However, she is handling things differently compare to her mother, Kris Jenner.

Kim Kardashian on being momager

The SKIMS founder, 44, revealed on 'The Kardashians' how North, 11, has been receiving opportunities, including playing Simba in 'Lion King Live' at the Hollywood Bowl.

Kim shared on a call with her sister Khloe Kardashian that she was not planning to become a "momager" so soon.

"I really wasn’t planning on being a momager for, like, another 10 years," she said.

LOS ANGELES, CALIFORNIA - MAY 12: Kim Kardashian and daughter North West attend the Western Conference Semifinal Playoff game between the Los Angeles Lakers and Golden State Warriors at Crypto.com Arena on May 12, 2023 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
 Kim Kardashian and daughter North West attend the Western Conference Semifinal Playoff game between the Los Angeles Lakers and Golden State Warriors at Crypto.com Arena on May 12, 2023, in Los Angeles, California (Kevork Djansezian/Getty Images)

She then made her approach clear in managing her children. "But, guess what? This momager is not taking 10 percent," she said, as Page Six reported.

Kris Jenner has reportedly taken 10 percent cut from all six of her children’s deals

Kris Jenner, 69, has famously taken a 10 percent cut from all six of her children’s deals, including those of Kim, Khloe, Kourtney, Rob, Kendall Jenner, and Kylie Jenner.

Kendall Jenner and Kylie Jenner often made each other cry (Getty Images)
Kris Jenner, 69, has famously taken a 10 percent cut from all six of her children’s deals, including Kendall Jenner and Kylie Jenner (Getty Images)

In 2017, Jenner secured a $150 million deal to extend their E! reality show for five more seasons before moving to Hulu with another nine-figure deal.

According to Business Insider, Jenner takes 10 percent of her children’s revenue from various business ventures, TV shows, and endorsements.

Kim Kardashian says she still has ten years of work left to do 

Kim has not specified if she will take any cut from daughter West's deals as her manager.

It may be also because she is the wealthiest member of the family, with an estimated net worth of $1.7 billion and still has a lot of work left to do of her own.


 
 
 
 
 
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A post shared by Kim Kardashian (@kimkardashian)


 

On the latest episode of the show, Kim said she still has "about 10 years left of work" and added, "I still want to be me. Little old me … remember me? I still have more to do."

Kim also revealed that “every day” North is “busy doing something” is a day that she is unable to work as she wants to be “right there” with her.

Kim Kardashian feels she was 'forced' into being a 'momager' to North West

Previously, on Erin and Sara Foster's 'The World’s First Podcast,' Kim shared her thoughts on being the manager saying, "I feel forced into this, and it’s just a new thing."

She also shared that she is mindful of how her children navigate fame.

"I try to make sure that my kids don’t feel like they have to be in our shadows," she said. Kim shares North, 11, Saint, 9, Chicago, 7, and Psalm, 5, with her ex-husband Kanye West.

NEW YORK, NY - FEBRUARY 14:  (L-R) Kim Kardashian, North West and Kanye West attend the Alexander Wa
Kim Kardashian, North West and Kanye West attend the Alexander Wang Fashion Show during Mercedes-Benz Fashion Week Fall 2015 at Pier 94 on February 14, 2015, in New York City (Craig Barritt/Getty Images)

Kim also discussed how she carefully considers opportunities that come North’s way.

"She'll get an offer to do a photo shoot or something. And like, we really sit and talk about it as a family. Like, 'Should she do this? What's too much? What's not?'" she said.

Kim also noted North’s enthusiasm for entertainment. "But when these things come about, she [North] wants to do it so badly. She wants to, even if it's not her craft, or she wants to learn," Kim said.


 
 
 
 
 
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A post shared by Kim Kardashian (@kimkardashian)


 

She further revealed how her other children are also showing interest in the industry.

"The other kids will get voiceovers, and then I'll hear them so proud of each other when they do it and want to go and support, and they all want one," she added as MEAWW reported. 

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