Kris Jenner eyeing Justin Bieber for 'The Kardashians' to capitalize on his personal struggles: Source

According to insiders, Kris Jenner has devised a new scheme to use Justin Bieber as a storyline for her family's reality show, 'The Kardashians'
UPDATED FEB 20, 2025
Kris Jenner has been thinking about getting Justin Bieber on the show, as she knows it would be good for their ratings, according to insiders (Getty Images)
Kris Jenner has been thinking about getting Justin Bieber on the show, as she knows it would be good for their ratings, according to insiders (Getty Images)

LOS ANGELES, CALIFORNIA: Kris Jenner is known in the dynamic realm of reality television for her ability to transform nearly any circumstance into captivating material for her family's popular program. 

According to reports, the Kardashian-Jenner momager has now set her sights on a new plotline that can increase viewership: Justin Bieber's ongoing hardships in his personal life.

PARIS, FRANCE - SEPTEMBER 30: (L-R) Gigi Hadid, Justin Bieber, Kendall Jenner and Kris Jenner attend CR Fashion Book Issue N°5 : Launch Party as part of the Paris Fashion Week Womenswear Spring/Summer 2015 on September 30, 2014 in Paris, France. (Photo by Julien Hekimian/Getty Images)
Gigi Hadid, Justin Bieber, Kendall Jenner, and Kris Jenner attend CR Fashion Book Issue N°5 Launch Party as part of the Paris Fashion Week Womenswear Spring/Summer 2015 on September 30, 2014, in Paris, France (Julien Hekimian/Getty Images)

Kris Jenner 'drooling at the idea' of getting Justin Bieber on 'The Kardashians'

Sources claimed that Kris Jenner has taken a keen interest in stressed-out pop star Justin Bieber and is now planning to capitalize on his problems by using them as a compelling plot point for her family's reality show.

"Kris has heard all the rumblings that Justin is struggling, and she wants to help – but she's also got an agenda," one source revealed to Radar Online.

"She's drooling at the idea of getting him on the show. She knows it would be gangbusters for their ratings," they added.


 
 
 
 
 
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The 69-year-old has taken a keen interest in Justin, who has reportedly been coping with stress related to his former mentor, Sean "Diddy" Combs

The 'Baby' singer's recent struggles have garnered significant media attention, and Jenner believes that telling his tale might significantly increase the show's audience.

Kris Jenner wants to help Justin Bieber, but she'll help herself first 

Whatever Kris Jenner's motivations, there's no doubt that incorporating Justin Bieber's difficulties into the reality show would spark a lot of interest.

Under the astute and resourceful direction of Jenner, the plot would provide viewers an insight into Justin's personal struggles and his road to rehabilitation.

"She is always looking out for herself and her family, so you better believe she has an ulterior motive beyond just helping a friend in need," a second source said.

"Yes, she wants to help Justin. But first and foremost, she will help herself. That's how she operates," they added.

PARIS, FRANCE - SEPTEMBER 30: (L-R) Gigi Hadid, Justin Bieber, Kendall Jenner and Kris Jenner attend CR Fashion Book Issue N°5 : Launch Party as part of the Paris Fashion Week Womenswear Spring/Summer 2015 on September 30, 2014 in Paris, France. (Photo by Julien Hekimian/Getty Images)
Gigi Hadid, Justin Bieber, Kendall Jenner, and Kris Jenner attend CR Fashion Book Issue N°5: Launch Party as part of the Paris Fashion Week Womenswear Spring/Summer 2015 on September 30, 2014, in Paris, France (Julien Hekimian/Getty Images)

As previously reported, the 'Ghost' singer is reportedly plagued by the prospect of being called upon to testify at his former mentor Diddy's trial.

The Bad Boy Records founder maintains his innocence in the face of all accusations. Meanwhile, Justin is reportedly afraid that information about his early interactions with Diddy could come out and damage his reputation.

"It's not something he wants to talk about, but any time Diddy's name comes up he gets upset," one insider said, before noting, "People are whispering that having everything exposed could ruin Justin's life. It's traumatizing, and it seems to have set him back in a big way."

NEW YORK, NY - JANUARY 29: Justin Bieber is seen on January 29, 2025 in New York City. (Photo by XNY/Star Max/GC Images)
Justin Bieber is seen on January 29, 2025, in New York City (XNY/Star Max/GC Images)

Justin, who welcomed son Jack Blues with wife, Hailey Bieber, in August 2024, shocked fans and friends when he shared a picture of himself smoking a bong as he has struggled with addiction in the past. 

As events progress, it is uncertain if Justin will accept Kris' offer and take center stage in the reality show. For now, both reviewers and fans are left to wonder about what this partnership might entail.

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