Mariah Carey delights fans as she channels Morticia Addams to usher in Christmas season
LOS ANGELES, CALIFORNIA: In a beloved annual tradition, Mariah Carey has officially signaled the start of the Christmas festivities with a viral video, which garnered over 2.2 million views within hours.
The clip showcases a playful transition from Halloween to Christmas, underscoring her status as the "Queen of Christmas."
ITโS TIME!!!! ๐๐ #KAYPartner pic.twitter.com/ccowLwGRF1
โ Mariah Carey (@MariahCarey) November 1, 2024
Mariah Carey channels Morticia Addams for her annual 'It's Time' video
Every year, the 'All I Want for Christmas Is You' hitmaker releases a video on November 1 to usher in the festive season, and this year, she partnered with Kay Jewelers for a special presentation.
In the video, Carey, dressed as Morticia Addams, is seen dancing around a grand mansion alongside an actor portraying Gomez Addams.
As she sang in her trademark whistle-tone, "It's time," the scene transformed into a snowy Christmas wonderland, complete with reindeer and animated snowmen dancing to her classic tune. The actor in the Gomez costume hilariously turned into an animated snowman and began bopping along to the music.
Mariah Carey's iconic holiday anthem continues to thrive
This year is particularly special as 'All I Want for Christmas Is You' celebrates its 30th anniversary. The song reportedly earns the 55-year-old $2.5 million in royalties each year, contributing to the staggering $60 million she has earned since it first hit the airwaves in 1994.
In 2021, the song reached a significant milestone, becoming the first holiday single to receive the Recording Industry Association of America's (RIAA) Diamond Award for accumulating 10 million sales and streams in the US.
Reflecting on the song's enduring popularity, Carey expressed, "It never ceases to amaze [me] and fill [my] heart with a multitude of emotions. It blows my mind that 'All I Want for Christmas Is You' has endured different eras of the music industry."
Fans gush over Mariah Carey's holiday kick-off video
With each new Christmas season, Mariah Carey ensures fans are ready to embrace the festivities and they couldn't contain their excitement on seeing the latest video.
One wrote, "Omg this is CINEMA! It's TIMEEEE!" and another said, "The way these get better every year."
A person expressed, "Iconic that this happened at 12:01am on the dot," while someone else declared, "OH MY GOD THE REAL CINEMA IS BACK."
An individual noted, "OMG?? THIS IS THE BEST ONE YET." "HERE WE GO ITโS MARIAH SEASON," stated an excited fan.
Omg this is CINEMA! It's TIMEEEE! ๐๐๐ โ๏ธโ๏ธ
โ ๐lonnie, the christmas duchess (fan) (@alonaonline) November 1, 2024
the way these get better every year ๐ญ pic.twitter.com/8rCEVhoaB5
โ justice (@justicexlambiIy) November 1, 2024
Iconic that this happened at 12:01am on the dot ๐
โ alex is writing (or supposed to be!) (@alexlopezwriter) November 1, 2024
OMG?? THIS IS THE BEST ONE YET ๐ญ๐ญ pic.twitter.com/3jZgVuRGt6
โ justice (@justicexlambiIy) November 1, 2024
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