Spencer Pratt reveals 'life-changing' TikTok earnings after he and wife Heidi Montag lost home in LA fire

Spencer Pratt, 41, gushed about the 'unbelievable and incredible' support he got from his TikTok fans after he and his wife Heidi Montag lost their home
PUBLISHED JAN 20, 2025
Spencer Pratt recently revealed how much he earned from TikTok after he and his wife Heidi Montag lost their LA home due to the wildfires (Paul Archuleta/Getty Images)
Spencer Pratt recently revealed how much he earned from TikTok after he and his wife Heidi Montag lost their LA home due to the wildfires (Paul Archuleta/Getty Images)

LOS ANGELES, CALIFORNIA: Spencer Pratt is celebrating the power of social media, and particularly TikTok after he revealed his earnings from the app after he and his wife Heidi Montag’s Los Angeles home was destroyed in the wildfire. 

Just a few days before TikTok stopped working for 170 million US users due to safety concerns, Spencer, 41, gushed about the “unbelievable and incredible” support he got from his TikTok fans during the family’s crisis. 

LOS ANGELES, CALIFORNIA - DECEMBER 18: (L-R) Heidi Montag, Gunner Stone, and Spencer Pratt attend Di
Heidi Montag, Spencer Pratt, and their son Gunner Stone attend Disney On Ice at STAPLES Center Los Angeles at Staples Center on December 18, 2021, in Los Angeles, California (Jesse Grant/Getty Images for Feld Entertainment)

A week after the family lost their Pacific Palisades home in the Los Angeles wildfire, ‘The Hills’ alum revealed how much he had earned from his social media activities and content creation in the aftermath of the tragedy.

Spencer Pratt reveals his earnings from TikTok after losing home to wildfire

In an interview with Variety published on Friday, January 17, Spencer Pratt shared, “I made, like, $4,000 on TikTok this week," before adding, "But on TikTok Live, where people can just give to me direct, I think maybe $20,000.”

“So that’s phenomenal, and life-changing,” gushed the social media star, before highlighting the contribution of his fans by saying, “That’s the power of individual supporters, people just backing you and getting behind you.”

Spencer Pratt attends the Prime Video Summer Solstice Party at Santa Monica Proper Hotel on June 21, 2022 in Santa Monica, California. (Photo by Amy Sussman/Getty Images for Prime Video)
Spencer Pratt attends the Prime Video Summer Solstice Party at Santa Monica Proper Hotel on June 21, 2022, in Santa Monica, California (Amy Sussman/Getty Images for Prime Video)

He further explained, "And that’s the most powerful when you don't have to rely on ads or AI and algorithms when just actual human beings just want to give. It's unbelievable and incredible."

Recalling the nightmare of losing their home, the Internet’s new darling shared, “It’s just the weirdest, craziest time,” before adding what made him push for Montag’s 15-year-old album ‘Superficial’ on social media. 

“When everything was going on, I saw an email pop up that the album was going live, and I was like, ‘Oh, my God.’ I just made a TikTok reminding people to stream. I was looking for anything income-wise,” Pratt added. 

Spencer Pratt is seen in watching the wildfire as it approaches his house on January 7, 2025 in Pacific Palisades, California. (Photo by MEGA/GC Images)
Spencer Pratt is seen watching the wildfire as it approaches his house on January 7, 2025, in Pacific Palisades, California (MEGA/GC Images)

TikTok faces uncertainty in the US

Spencer Pratt’s revelation about his income from TikTok came just before the Chinese-made app issued a statement on January 19, over the ban in the US, writing, "In agreement with our service providers, TikTok is in the process of restoring service."



 

Meanwhile, President-elect Donald Trump, who will take office on January 20, has called for the app to remain available. 

In a statement on Truth Social, Trump said, "I will issue an executive order on Monday to extend the period of time before the law’s prohibitions take effect, so that we can make a deal to protect our national security."

Spencer Pratt and Heidi Montag lost their home which was ‘paid for’ by them

On January 8, Spencer Pratt shared that the LA wildfire gutted his and Heidi’s Pacific Palisades home, which they shared with their sons, Gunner, seven, and Ryker, two. The reality star has been steadily sharing updates on the evacuation from their homes and the destruction that has been brought by the blaze that has decimated most of the neighborhoods in Los Angeles. 

Flames from the Palisades Fire burn a residential building on Sunset Boulevard amid a powerful windstorm on January 9, 2025 in the Pacific Palisades neighborhood of Los Angeles, California. Multiple wildfires fueled by intense Santa Ana Winds are burning across Los Angeles County. At least five people have been killed, and over 25,000 acres have burned. Over 2,000 structures have also burned and almost 180,000 people are under orders to evacuate. (Photo by Apu Gomes/Getty Images)
Flames from the Palisades Fire burn a residential building on Sunset Boulevard amid a powerful windstorm on January 9, 2025, in the Pacific Palisades neighborhood of Los Angeles, California (Apu Gomes/Getty Images)

As the confusion - and concern - ensued regarding their property loss initially, Pratt took to his TikTok at that time, to address the matter of their wealth, E! News reported.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by heidimontag (@heidimontag)


 

"I know people are like, you're rich, you will be fine (Yah i wish)," he wrote on TikTok at that time, before adding, "Everything in our house was paid for by Heidi and I hustling any way we could."

As Montag’s ‘Superficial’ hit its 15th anniversary, Pratt relentlessly promoted the album to his social media followers to boost revenue. 

As more than one song from the album rose to the top of the charts, an emotional Montag thanked her fans in an emotional video from January 13. 

Meanwhile, fans have also shown support for the couple by answering Pratt's plea to stream his wife's 2010 alum 'Superficial'.

She said in the emotional video, “Thank you everyone who went on the iTunes charts,” adding, “Thank you for the overwhelming love and support for my music and really rallying behind us at a devastating time and making it such a blessing. So, thank you for helping support us."


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by heidimontag (@heidimontag)


 

"For helping build us back up, helping to encourage us, giving us that hope and faith and excitement in such a dark, dark time,” continued the popstar, before adding, “So thank you so much, number 1, I can’t believe it, and it’s the 15 year anniversary of Superficial so the timing is just crazy. It’s so crazy.”

In another video, Montag emotionally wrote, "Thank you so much to everyone who has bought and streamed my music! Thank you, thank you! Thank you for lifting us up in such a dark time. Being a light and a beacon of hope with all your support and love."


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by heidimontag (@heidimontag)


 

In his interview, Pratt gushed about their fans’ contribution, saying, “We’re so thankful. There are always going to be negative trolls and people trying to break you down, but there are so many more people that have really gotten behind our family and want us to be successful.”

“I also understand how lucky we are to have that, and I look forward to the future and getting into a position where I can help other people,” he added.

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