Tom Brady's new commercial airing during Michigan game ahead of NFL broadcasting debut fuels excitement

Tom Brady, who retired from his record-breaking NFL career in early 2023, is expected to earn $37.5 million annually
PUBLISHED SEP 7, 2024
Tom Brady talking to his younger self in a new advertisement ahead of broadcasting debut has fueled excitement (@NFLonFOX/X)
Tom Brady talking to his younger self in a new advertisement ahead of broadcasting debut has fueled excitement (@NFLonFOX/X)

WASHTENAW, MICHIGAN: Tom Brady's highly anticipated broadcasting debut is gaining momentum as Fox aired a new commercial during the Michigan v Texas game on Saturday, September 8.

The former NFL star, who signed a 10-year, $375 million deal with Fox, is set to step into the broadcasting booth for the first time this Sunday when the Dallas Cowboys face off against the Cleveland Browns in their season opener.

Brady, who retired from his record-breaking NFL career in early 2023, is expected to earn $37.5 million annually, making him one of the highest-paid TV personalities.

How did Fox land Tom Brady for broadcasting?

Securing Tom Brady’s services wasn’t an easy feat for Fox, according to a recent interview in 'The Ringer.'

Fox executives Eric Shanks and Brad Zager revealed the “Hail Mary” approach they took to convince the retired quarterback to take a job he initially showed no interest in.

“Shanks and Zager were trying to convince Brady, who’d retired from football, to take a job he’d never shown interest in,” it was reported.

JUNE 05: Tom Brady of the New England Patriots attends 2010 Audi Best Buddies Challenge: Hyannis Port on June 5, 2010 in Hyannis, Massachusetts. (Photo by Joe Kohen/Getty Images for Audi of America)
Securing Tom Brady’s services wasn’t an easy feat for Fox (Joe Kohen/Getty Images for Audi of America)

Zager added, “It was only because he was retired that we threw that Hail Mary.” Fox's executives presented Brady with a video reel of his career highlights, including footage from his Super Bowl victories, in a bid to persuade him to join the network.

What message does the new Tom Brady ad send?

The advertisement that aired during the Michigan game showcases a 47-year-old Tom Brady talking to himself at different stages of his life—while playing for Michigan, the Patriots, the Buccaneers, and even as a young boy.

"Tom Brady is back to work," reads the ad’s closing message. Earlier in the clip, Brady addresses the questions that have surrounded his move into broadcasting, Daily Mail noted.

“Tommy, the guy who took a couple of snaps in JuCo (junior college) wants answers,” the younger Brady says.



 

"Why don't you lay on a beach getting fat on Pina coladas?” Brady is asked, to which he responds, “Why not buy a soccer team?” referencing his ownership stake in English soccer club Birmingham City.

He then says, "What they're really asking is: why don't you quit football?"

Fans believe Tom Brady will 'dominate' the broadcast booth like field 

Fans quickly reacted to the advertisement and Tom Brady’s broadcasting debut on social media.

One user on X (formerly Twitter) wrote, “I cannot wait. Gonna dominate the broadcast booth just like the field.” Another added, “This is incredible.”

"Chills seeing him in our uni again," another fan commented. One more wrote, “Alls I’m say’n is Brady gonn bring [cup] to Fox sports broadcasting.”

One fan praised the production of the advertisement, writing, "Absolutely love it! We can see that TB probably wrote and directed this piece and cast that adorable and feisty little boy with the eye of the tiger himself. Good luck and looking forward to hearing TB's thoughts, opinions, and ideas. Very proud of you, you will always be my QB."



 



 



 



 



 

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.

MORE STORIES

The post Khloe Kardashian liked featured Charlie Kirk speaking with a fan at an event about his devout Christian faith
Sep 13, 2025
Whitney Cummings sparked widespread outrage after posting a controversial tweet about the killing of conservative activist Charlie Kirk
Sep 13, 2025
Prince Harry was spotted entering King Charles’s London residence, months after saying his father had ignored his calls
Sep 11, 2025
Rosie O'Donnell said Ellen DeGeneres’ friendship denial hurt so much she printed T-shirts for her staff reading, 'I don’t know Rosie, we’re not friends'
Sep 10, 2025
A post alleged that Karoline Leavitt called Patti LaBelle 'just a singer,' leading LaBelle to deliver a seven-word response that froze the studio
Sep 10, 2025
Jennifer Lopez feels free channeling emotions into music, but Ben Affleck is embarrassed and sees it as crossing a line, according to the source
Sep 9, 2025
Howard Stern added that he missed last week’s show due to illness, not contract talks, and addressed rumors of being fired from his own show
Sep 9, 2025
Taylor Swift and Travis Kelce’s engagement in August 2025 triggered a wave of pregnancy chatter after an ultrasound photo went viral
Sep 9, 2025
Ed Sheeran, 34, revealed that he was leaving Suffolk with his wife Cherry Seaborn and their two daughters, Lyra and Jupiter
Sep 9, 2025
From Ice Spice’s chaotic corset to Paris Hilton’s flame dress, see the celebs who landed on the worst-dressed list at the 2025 VMAs
Sep 8, 2025