'Amazing movie': Internet rejoices as 'Mean Girls' scores $32M domestic opening in box office return

LOS ANGELES, CALIFORNIA: The Paramount film adaptation of the Tony-nominated Broadway musical 'Mean Girls' claimed the top spot at the North American box office over the long Martin Luther King Jr weekend.

Propelled by nostalgia for the 2004 cult classic comedy and the star power of original writer Tina Fey, the movie musical enchanted audiences to the tune of $32 million in its first four days in theaters, as per Variety.

Majority of opening weekend audience for 'Mean Girls' were women

Despite facing stiff competition from new releases like 'The Beekeeper' starring Jason Statham and the Jay-Z-produced 'The Book of Clarence', the bigscreen return of the villainous Plastics proved irresistible for many moviegoers.

According to studio estimates, 76% of the opening weekend audience for 'Mean Girls' was female. Sources indicate that enthusiasm amongst women, especially those between ages 18-34 who grew up quoting the original Regina George, played a significant role in powering the film to No 1.

Beyond demographics, much credit is owed to Fey, who returned to pen the movie musical's script and star as Mrs Norbury. The comedic icon's involvement seemingly primed multi-generational audiences for a healthy dose of nostalgia.

This was likely further fueled by the film's stars like Renee Rapp, Christopher Briney and Angourie Rice, whose show-stopping performances embodied the wit and chaos that made 'Mean Girls' an enduring pop culture sensation.

'Mean Girls' was initially slated for a streaming release on Paramount+

Initially slated for a streaming release on Paramount+, the studio pivoted plans for a theatrical run based on positive reception during test screenings. Paramount then invested significantly in digital marketing campaigns on platforms like TikTok to generate buzz, especially among young women.

The strategy seems to have worked, with the film scoring a promising B CinemaScore and $6.5 million from 16 international box offices so far. And while reviews indicate somewhat mixed critical reception, over 70% of fans recommended the movie on Rotten Tomatoes.

For Paramount, which spent $36 million producing the picture, the opening box office numbers suggest their bet on the enduring profitability of one of the most quotable high school movies of all time has paid off.

Internet rejoices at 'Mean Girls' triumphant box office return

As news of 'Mean Girls' conquering the box office spread across the Internet, joyous reactions flooded various platforms. One enthusiastic X user expressed, "Impressive! They dominate the box office. Great success." Another user extended congratulations, stating, "Congrats to the entire cast and crew!"

A third individual shared their excitement, stating, "I loved it!!!" Another chimed in, writing, "Amazing the movie was great." Amidst the digital celebration, a fifth user boldly asserted, "Movie of the year so far actually." And in a testament to the film's undeniable impact, a sixth user emphatically exclaimed, "Slaaaaaaay!"

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