Beyonce’s Grammy-winning ‘Cowboy Carter’ sees 795% spike in streams, trolls say ‘bought and paid for’

LOS ANGELES, CALIFORNIA: Beyonce just reminded the world why she’s music royalty—and the numbers don’t lie. After a history-making night at the Grammy Awards, Queen Bey’s latest album 'Cowboy Carter' saw a staggering 795% surge on Spotify overnight.

At the 2025 Grammys on Sunday, February 2, Beyonce finally got her long-awaited Album of the Year win—after four previous snubs in the category. Furthermore, she also snagged Best Country Album and Best Country Duo/Group Performance for 'II Most Wanted' with Miley Cyrus.

And that winning streak set off a ripple effect across streaming platforms. 'My Rose' and 'Oh Louisiana' surged 175%, while 'Ameriican Requiem' jumped 170%. Other tracks like 'Protector' (150%), 'Alliigator Tears' (140%), and 'II Most Wanted' (135%) also saw major boosts, Variety reported.

Beyonce’s historic win at 2025 Grammys

For Beyonce, the Album of the Year win was personal. She was visibly moved as she took the stage.

"I just feel very full and very honored. It’s been many, many years," she said in her acceptance speech. "I just want to thank the Grammys, every songwriter, every collaborator, every producer, for all of the hard work. I want to dedicate this to Miss (Linda) Martell, and I’ll just hopefully keep pushing forward, opening doors."

Beyonce made history yet again with this win, becoming the first Black woman to win Album of the Year since Lauryn Hill did it back in 1999 with 'The Miseducation of Lauryn Hill'. A 25-year gap—but Beyonce finally broke the streak.

And if that wasn’t enough, she ended the night with another bombshell—announcing the 'Cowboy Carter' tour. The tour kicks off on April 28 with four back-to-back shows at Los Angeles’ SoFi Stadium, before heading to London, Paris, and her hometown of Houston. The tour will wrap with two nights at Atlanta’s Mercedes Benz Stadium.

Internet isn’t buying the 'Cowboy Carter' surge

While the BeyHive is celebrating 'Cowboy Carter's staggering 795% surge on Spotify after Beyonce won the Album of the Year at the 2025 Grammys, critics on social media weren’t so convinced. In fact, they couldn’t help but poke fun at the sudden streaming surge.

"First time anyone's listening to it," one posted on X.

"So I guess that means there are 795 people listening to it now," another quipped.

"Is the people who didn’t even know this album existed," someone else wrote.

"People had to double check if it was really that good…" read a comment.

"That shows how bad she was tanking," another insisted.

A comment read, "No one cares... now the holy trinity is the main topic (taylor, ariana and billie)."

Another wrote, "Bought and paid for!!"

A Grammy night full of star power

Beyonce’s big night came exactly one year after Jay-Z called out the Recording Academy live on stage for repeatedly snubbing her in the Album of the Year category—despite the fact that she holds more Grammy wins than anyone in history. Now, she finally has her AOTY trophy to go with the rest.

Beyonce led this year’s nominations with 11 nods, followed by Billie Eilish, Kendrick Lamar, Post Malone, and Charli XCX with seven each. Taylor Swift, Sabrina Carpenter, and Chappell Roan each scored six nominations.

And of course, the night wouldn’t have been complete without some star-studded performances. The Grammy lineup was stacked, featuring Lady Gaga, Bruno Mars, Billie Eilish, Chappell Roan, Charli XCX, Doechii, Sabrina Carpenter, Shakira, and Stevie Wonder, just to name a few.

There were also some powerful tributes, including a special salute to Quincy Jones, an In Memoriam segment, and a celebration of Los Angeles—all helping to raise funds for wildfire recovery efforts in the city.

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