Brad Pitt’s Super Bowl LIX commercial had 'a secret nod to the love of his life' Ines de Ramon

Brad Pitt wore two 14-carat gold chain necklaces - gifts from Ines de Ramon, while appearing in the Super Bowl ad
PUBLISHED FEB 11, 2025
Brad Pitt gave a quiet tribute to girlfriend Ines de Ramon in his Super Bowl ad (Getty Images)
Brad Pitt gave a quiet tribute to girlfriend Ines de Ramon in his Super Bowl ad (Getty Images)

LOS ANGELES, CALIFORNIA: During Brad Pitt's 2025 Super Bowl commercial debut on February 9, the 'Ocean’s Eleven' star delivered a powerful call for America to “huddle up” before kickoff.

But while millions of viewers focused on his cinematic presence, eagle-eyed fans caught something else - a quiet yet meaningful tribute to his girlfriend of two years, Ines de Ramon.



 

Brad Pitt's hidden tribute in gold to Ines de Ramon

As Pitt roamed the iconic Bradbury Building in Los Angeles for the ad, he looked effortlessly stylish in a button-down shirt with front pockets, wide-legged slacks, and dad shoes.

His tousled blonde-gray hair and untamed facial hair added to his signature rugged charm. But it was the accessories that told a deeper story.

Tucked beneath his shirt, Pitt wore two 14-carat gold chain necklaces - gifts from Ramon.

Ines de Ramon and Brad Pitt are seen on September 08, 2024, in New York City. (Photo by METROPOLIS/Bauer-Griffin/GC Images)
Ines de Ramon and Brad Pitt are seen on September 8, 2024, in New York City (METROPOLIS/Bauer-Griffin/GC Images)

“The gold necklaces were a secret nod to the love of his life, Ines,” a source told Daily Mail.

They added, “He loves her and wanted to wear those necklaces in the commercial to show his devotion.”

Though subtle, the gesture spoke volumes. Since they began dating, Pitt has frequently been seen sporting pieces from Anita Ko, a high-end jewelry designer favored by Ines.

And he’s not the only one making a quiet statement - Ramon has been spotted wearing a pendant with a “B” initial, a delicate tribute to Pitt.

Ines de Ramon - the luxury insider who stole Brad Pitt’s heart

Ines de Ramon isn’t just a jewelry aficionado; she has a deep-rooted history in the luxury world.

She earned her business management degree from the University of Geneva in 2013 before working in the jewelry department at Christie’s, the prestigious art and luxury auction house in Switzerland.

Now, it seems she’s brought her refined taste into Pitt’s life.

Pitt and de Ramon first sparked dating rumors in November 2022 after attending a concert together.

VENICE, ITALY - SEPTEMBER 01: (EDITORS NOTE: Retransmission with alternate crop.) Brad Pitt and Ines de Ramon attends the red carpet of the
Brad Pitt and Ines de Ramon attends the red carpet of the 'Wolfs' screening during the 81st Venice International Film Festival at Palazzo del Cinema on September 1, 2024 in Venice, Italy (Pascal Le Segretain/Getty Images for Lexus)

On November 16, 2022, a source told People that the two had been secretly dating for months. Since then, they have made their red carpet debut at the Venice Film Festival and reportedly moved in together.

"He's serious about Ines," a source told the outlet, adding, "He's very happy and enjoys spending time with her. She's easygoing and everyone likes her."

While Pitt’s personal tribute to Ramon was a quiet moment within the ad, his primary role was to set the tone for the big game.

His monologue was a rallying cry, a reminder of unity and tradition as he declared, “It's time, America, to huddle up. It’s time for the Super Bowl,” just before an American flag was unveiled. 

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