Kim Kardashian fans say 'she's everyone except herself' after mistaking her for huge pop star in new pics

LOS ANGELES, CALIFORNIA: Kim Kardashian has set social media ablaze with her latest sultry look for a SKIMS campaign. The reality TV star left fans stunned with an unrecognizable appearance, quickly racking up over 697k likes and a flood of comments. 

This comes just days after she faced criticism for wearing high heels while attending the opening of the SKIMS flagship store on a scooter with a broken foot.

Kim Kardashian's appearance in new SKIMS campaign sparks comparison to Beyonce

Kim Kardashian took to Instagram on Monday, December 16, to showcase the upcoming SKIMS Winter Heat collection.

Many felt the reality star, who is also the face of her SKIMS brand, channeled Beyonce in her latest shoot. The 44-year-old, with noticeably bronzed skin and sporting a blonde wig, posed on a white fur blanket, wearing various pieces from the collection. 

The post's caption read, "WINTER HEAT drops Wednesday, December 18 at 9AM PT / 12PM ET. Get the SKIMS app for early access."

The carousel post began with Kardashian flaunting a cream-colored activewear set, featuring a spaghetti-strap crop top and cable-knit leggings. The second photo showed her lounging on the fuzzy blanket in a similar set, this time in light blue, with a bikini-cut top.

For the final photo, the mother of four, wearing a white cropped zip-up top, matching briefs, and flesh-toned fishnet stockings, lay on a soft, feather-like floor with her blonde hair flowing freely and her eyes closed.

In an interview with WWDD, the SKIMS founder hinted at the possibility of a unique show for her brand in the future.

She shared, "I can absolutely see us doing a show, not like a regularly on the fashion schedule show, but maybe something a little bit more unique.'It would have to be an experience more than a regular show, but I would never rule anything out."

Kardashian also talked about her commitment to ensuring the quality of her products, adding, "I know every single product that we have, I have fit every single product that we have coming out. And I know if there is something that slid by me, that I didn't get the final approval on from the detail on the stitching."

She added, "And while I don't design everything for me ... if I can, I try to at some point, even if I'm just in my closet, show people how I would wear it versus how it was styled on someone else," as per Daily Mail.

Kim Kardashian's latest SKIMS shoot leaves fans stunned

The comments section of Kim Kardashian’s post was filled with comments saying she looked quite similar to Beyonce, however, some also compared her look to that of Ciara. Interestingly, the 'Level Up' singer herself liked the reality star's post

One wrote, "Thought it was Beyoncé for a sec," while another said, "I thought this was Beyonce or Ciara." One more added, "Looking like Beyoncé!"

"Kimberly Beyoncé Kardashian what is this?" a person quipped, while someone else commented, "Poor woman. She’s everyone except herself."

One more remarked, "You don’t even look like this," with another person saying, "I think you really suit that hair colour, it looks really nice. Kinda Raquel Welsh/Brigitte Bardot ish 😻."

"Why does she not look like herself smh," wondered an individual. A fan who liked her look commented, "Kim is eating 😍."

One more went as far as to compare her with her longtime friend, Paris Hilton, writing, "Kim Hilton or Paris Kardashian 🤔." 

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