Jennifer Lopez channels Taylor Swift and Madonna as she rebrands 'This is Me' tour amid poor ticket sales
LOS ANGELES, CALIFORNIA: Jennifer Lopez appears to be looking at Taylor Swift and Madonna for inspiration after registering poor ticket sales for her ‘This is Me’ tour.
While the 54-year-old singer is just a few weeks away from kicking off her concert tour - that she previously hinted to be her "last hurrah" - to promote her ninth studio album ‘This is Me…Now’, the lack of excitement surrounding her concerts remains a worrying aspect for her.
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Per the sitemaps obtained from Ticketmaster - the website that sells the tickets - the venues still have multiple blocks of unsold tickets.
According to an insider, who recently revealed to Daily Mail that ‘The Jenny From The Block’ singer is taking inspiration from Taylor Swift and Madonna to sell out venues.
Jennifer Lopez taking inspiration from Taylor Swift and Madonna
While some of the venues including Newark, New Jersey, and Canada's Toronto and Montreal are promising to sell out, several locations are still struggling to fill out the seats.
To create a flurry among her fans and to regenerate interest, the ‘Maid in Manhattan’ star has even rebranded her tour and named it ‘This Is Me… Live The Greatest Hits’
An insider close to the multifaceted star recently shared with Daily Mail that the decision was partly inspired by Taylor Swift and Madonna’s successes over the past two years. While Swift is in the middle of her record-breaking Eras Tour grossed a billion dollars in revenue, Madonna enjoyed impressive success with her Celebrations Tour.
The insider dished, “Jennifer saw how well Taylor Swift did with the Eras Tour and Madonna did with Celebration, which spans their entire careers, and she hopes to be able to deliver something that will take her fans through the journey of her life.”
Referring to the three-part multimedia project by the name ‘This is Me…Now’, that included an album, a film and a documentary, the insider shared, “This Is Me... Now was such a healing and cathartic experience for her. She does not regret it for one second.”
“But now she is looking forward and is ready to bring this back to her roots and show her fans that she is still, and always will be, Jenny from the Block,” added the tipster.
Previously brand expert Hayley Knight told Daily Mail that Lopez's struggle to sell tickets could have been facilitated by a poor marketing strategy. However, she sounded quite apprehensive of the rebranding.
Knight said, “There is one main reason why Jennifer Lopez has rebranded her tour, and that's to get people talking about it,” before adding, “Sales are low, and there hasn't been a great deal of engagement or buzz around it, so rebranding it has gotten everyone talking about it again.”
She, however, propounded that the new title “diminishes the confidence she has in her same-titled new album, and focuses on her hits.”
“Secondly, unlike the likes of Taylor Swift, Madonna, Britney Spears and Beyoncé, Jennifer Lopez doesn't have a devoted fan base,” added the brand expert before remarking bluntly, “She has more casual fans of her music, who may or may not choose to go and see her live.”
In March Lopez canceled seven tour dates in Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston.
Currently, the statistics show that ticket sales in certain venues are poor, including Denver, Colorado, and Tulsa, Oklahoma. Per the outlet, Lopez is struggling to sell tickets for her double dates at Kaseya Center in Miami on June 28 and 29, and Madison Square Garden shows in New York City on August 16 and 17.
Fans react to poor sale of Jennifer Lopez's concert tour
Internet tooopined on the matter as they put forward their opinions on Lopez's upcoming tour. The readers commented on the entertainer's relatability while weighing on the extent of her fandom.
One of the netizens said, "A big turn off with artists is when they try to promote their new songs instead of performing the big hits at concerts. Calling it 'This Is Me Now' is a marketing fail. Wait until the new songs become popular before performing them live."
Someone else added, "Face it, she is NOT an arena draw. Even non fans/haters of Swift and Madonna can probably easily rattle off several of their songs. Lopez just does not have the talent, star power, charisma, or “it” factor. Her fans could maybe sell out much smaller venues, but her inflated ego would not allow it. She’s a legend in her own mind."
Another person commented on the economy, while wondering, "Maybe it’s time to stop touring. Concert tickets are expensive and people have to make choices who to see and with lagging sales it appears to not be her."
"Who is her audience? Older people are not her fans and I don't think she has much of a following with the younger generation!" said someone else.
Another well-wisher put forward the theory, "She shouldn’t be touring now. She needs to wait. She’s oversaturated and they’re already too many megastars out there selling tickets. People can’t afford ticket prices to every concert they want to go to. They have to pick and choose. Unfortunately, if you’re the last one out of the gate, you’re not going to sell as much."
"She’s been so used to everyone around her telling her how amazing she is. Reality has hit her hard with the low demand of ticket sales. She has some hits, but not enough to tour with," commented another disgruntled fan.
"So out of touch... JLO doesn't know how to sing and she needs to read the room....Americans are struggling to buy groceries and live," said someone else.
This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.
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