Swifties rejoice as Taylor Swift's 'The Tortured Poets Department' breaks Spotify pre-save record

LOS ANGELES, CALIFORNIA: In a remarkable feat, Taylor Swift has once again made history, this time by smashing Spotify's record for the most pre-saved countdown page of an album on the music platform, as per PEOPLE.

The countdown page for Swift's highly anticipated 11th studio album, 'The Tortured Poets Department', was made public on March 28 and is updated on a weekly basis, surprising fans with new lyrics and video clips.

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Taylor Swift spared no effort to fully engage fans in release of 'The Tortured Poets Department'

Swift treated her fanbase to a captivating teaser trailer on Wednesday, April 17, offering a glimpse into the fictional literary society she has crafted for the purpose of this album.

The clip, flooded with Easter eggs, revealed the "timetable" for her release schedule, including the eagerly awaited music video dropping on Friday, April 19, at 8 p.m. ET, and a mysterious tease for Saturday, April 20. Swift penned "The TTPD Timetable" in the caption accompanying the teaser trailer.

In the lead-up to the album's release, Swift has spared no effort to fully engage her fans.

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From sharing snippets of song lyrics and revealing murals with QR codes linking to cryptic clips, to curating a library installation at The Grove in Los Angeles in collaboration with Spotify, Swift has expertly blurred the lines between art and reality.

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The installation, running from April 16 to 18, features shelves of books and "visual surprises," inviting fans to explore further into the world of 'The Tortured Poets Department'.

Swift has also unveiled the album's tracklist, which boasts exciting collaborations with iconic artists like Florence and the Machine and Post Malone, further fueling the anticipation for this high-profile release.

Internet erupts with excitement in wake of Taylor Swift's record-breaking Spotify pre-save numbers

As news of Swift's record-breaking pre-save numbers on Spotify spread, the internet erupted with excitement. One X user exclaimed, "breaking records before even being released is insane." Another chimed in, suggesting that Swift's album is "coming to end all of the pop stars."

A third user celebrated the achievement, commenting, "Such a great milestone." Another echoed this sentiment, stating, "That’s such a big win and record." A fifth user remarked, "breaking records before it's released." Meanwhile, a sixth user highlighted Swift's status, noting, "There’s no one on her level she’s competing with herself atp."

A seventh user wrote, "See when you’re a living legend." Finally, an eighth user declared, "Nothing can stop her!"

 

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